Newsletter Subject
[DD] Don’t make these domain name mistakes
From
copywritematters.com
Email Address
belinda@copywritematters.com
Sent On
Mon, Oct 4, 2021 02:24 PM
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Yesterday, I raised the scenario of your business name not being available as a domain name. The hor
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Yesterday, I raised the scenario of your business name not being available as a domain name. The horror! Not really, there are plenty of creative options for clever clogs who can brainstorm their way into memorable, relevant and easy domain names. When youâre brainstorming, youâll want to keep your domain name under 20 characters. If your chosen domain name is particularly catchy, there might not be a problem with increasing the length a little, but in general, short is sweet. Consider, too, that youâre likely to add to the length when you bung on an email address. So veronicamaineflowersandaccessories.com.au becomes veronica@veronicamaineflowersandaccessories.com.au and by the time they type that into their âToâ field, your clients will have totally forgotten what it was they wanted to order from you. If youâve got your heart set on something that feels a little unwieldy, cast an editorâs eye over it. Are there any filler words you can trim out? Itâs not meant to be an entire sentence and you wonât be admonished by your Year 11 English teacher. Can you change the form of the verb or noun to remove any non-essential suffix or prefix to make it catchier? You also want to avoid awkward word/letter combinations. When youâre forced to squish words together some unexpected things can happen. This can range from the disastrous to the fiddly, such as having a letter double up or a tangle of confusing vowels. Check out [this list on BoredPanda](=) and you'll see exactly how bad things can get. Iâll leave you with that! Belinda Improve your copy skills and confidence with training and support (and have a giggle with other word nerds) in my free Facebook group: For The Love Of Copy. [Request to join here](=).= Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? 101 N. Brand Blvd. 11th Floor, Glendale, California 91203
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