[DD] One last juicy tip to get people to buy

Too often in business, we’re so well-versed in why people could, or would, or should buy, that we give little to no thought on why they don’t. Knowing the multi-layers of value your business offers is pretty useless without also knowing what people fear. It’s fear that stops people purchasing. It’s fear that wastes your web traffic dollars. It’s fear that unravels the most brilliant marketing plans. If someone is ready to buy what you sell but doesn’t, it’s the fear that you won’t deliver on your promise that stops them. It’s lack of credibility and trust in your ability to deliver the benefits that your business promises. The final step towards entering their credit card details is another key moment of anxiety – anxiety which often leads to an abandoned shopping cart. Allay fears with small additions around the shopping cart or final call to action, such as guarantees (with credible detail), contact details (with a landline number), and a graphic badge of your site security if you use it, such as ‘Secured by Sucuri’. Too often businesses make the mistake of trying to bypass the flirtation of social media, the dating of email marketing and caress of phone contact. Their website reads like the door-to-door salesman, haranguing the hapless homemaker into purchasing, now! At all costs! Become familiar with the flipside of trust – fear. Get to know the many and varied fear points that influence people not to buy. Then subtly address these throughout your site, while building trust and credibility in your business. Remember that your job is not only to make sales – it’s also to build trust that will fuel your business’s longevity. [Catch up on all the website tips in this post.]( And don't forget to implement! Belinda Improve your copy skills and confidence with training and support (and have a giggle with other word nerds) in my free Facebook group: For The Love Of Copy. [Request to join here](=).= Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? A suburban street , Outside of San Francisco, California 95050