[DD] I call BS on your stories

We're in the middle of talking about why people bounce off a website without buying. There are lots of reasons. The solution isn't quite right. Sometimes, it's as simple as something not feeling quite right. How can be combat that vagueness? We've covered three of five techniques to boost credibility. - Switching vague claims for specifics and details - Ditching hyperbole and exaggeration - Using social proof Now, I'd like to dig into your stories. Personal stories are very useful in business writing for a number of reasons. They give colour and interest to readers, they make you more relatable and, over time, they help develop relationships and build your online tribe. But anecdotes are not evidence. They don’t build credibility or trust in isolated incidents when your web visitor is new to your site, or if you’re not adept at weaving them into data, statistics and other supporting evidence. The best kind of business blogging weaves amusing anecdotes and intimate details with relevant statistics towards insightful conclusions. This killer combination draws the reader in, builds rapport, establishes credibility, and builds trust. A strategically placed link to a sales page and – presto! – you’ve got yourself a sale. Statistics and technical details are easy to find – start with the your government's bureau of statistics (like the [Australian Bureau of Statistics](=)) or an industry publication or association relevant to your field. Keep your eyes out on mainstream media for articles that are indirectly related to your field – journalists are adept at turning dry data into newsworthy articles and, with enough time and practice, you will be too. One juicy statistic on which to hang an insight is enough to craft a wowing blog or sales page. Put some research time in and make those stories more impactful (and more importantly, more credible). Belinda Improve your copy skills and confidence with training and support (and have a giggle with other word nerds) in my free Facebook group: For The Love Of Copy. [Request to join here](=).= Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? A suburban street , Outside of San Francisco, California 95050