[DD] Is uniqueness essential in a client?

There are so many more questions clients need to answer before hiring a copywriter. You can read some of them in [this blog about my briefing process](=). Some of the information is nice to have. Some is essential. So essential that you can't write any copy without solid answers. Questions like: what does your business do? And, who are your customers? The last of the big three is a doozy. How their business is unique This is another really important question. Not only for you as a copywriter, but also for the entire marketing strategy. [Every business can be differentiated](), even if you think there are a thousand others just like yours. Your client might be lucky enough to have an idea or an angle that is absolutely unique – in which case it’s time to crack open the bubbly! For me, once I’d decided to open my own business as a copywriter (the brain buzz and belly fire was all there), I realised I was entering a crowded and competitive marketplace. How could I possibly stand out? If that sounds familiar to your client then it’s time to sit down and work out why this business is a different shade of awesome from everyone else’s. It could be the free coffee offered while clients wait, or the “never forgotten” follow-up done after delivery. If your client says, “I’m just like everyone else”, it might too early to hire a copywriter. So, when should clients hire a copywriter? If a client can't answer the big three I've just mentioned, it's okay to push back. To gently suggest that it's a little too early to work with a copywriter. That you can't make their investment work as hard as possible just yet. Give them your copywriting brief. [Or mine](=). Tell them to get brainstorming and you'll check back in a few weeks' time. Then follow up! Belinda Improve your copy skills and confidence with training and support (and have a giggle with other word nerds) in my free Facebook group: For The Love Of Copy. [Request to join here](=).= Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? A suburban street , Outside of San Francisco, California 95050