Newsletter Subject
[DD] Does your client know enough?
From
copywritematters.com
Email Address
belinda@copywritematters.com
Sent On
Mon, Sep 6, 2021 02:25 PM
Email Preheader Text
In my last email, I raised the idea that some clients get a little too excited to get going, when th
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In my last email, I raised the idea that some clients get a little too excited to get going, when they just aren't ready. Before you can write the copy, you need to know come core facts. Like what a business actually does. Clients also need to be able to tell you... Who their customer is When a business is starting out â any business â it needs customers. Itâs hard not to want any customer who will say yes but itâs often not until the business is more established that we have the luxury of being choosy. That said, if a copywriter is going to write messages that really hit the mark they need to know the target. Clients need to be able to explain some basics about the kind of customer they want to attract. Like what challenges do they face that have them searching for a solution? What do they care about most in this world? What makes their blood boil and what makes them smile in delight? These are big, important questions that are worth spending time on because when you know the answers, or at least have a vague idea about the answers, you can create messages that push their buttons (in all the right ways). If a client says, âIâm not really sure who they are just yetâ, it's too early to hire a copywriter. Tomorrow, one last question and that graceful push back I mentioned. Belinda Improve your copy skills and confidence with training and support (and have a giggle with other word nerds) in my free Facebook group: For The Love Of Copy. [Request to join here](=).= Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? A suburban street , Outside of San Francisco, California 95050
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