Newsletter Subject
[DD] If your client can't answer this question, you can't start
From
copywritematters.com
Email Address
belinda@copywritematters.com
Sent On
Fri, Sep 3, 2021 02:22 PM
Email Preheader Text
Starting a business is exciting. And overwhelming. Clients are often supercharged when they call bec
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Starting a business is exciting. And overwhelming. Clients are often supercharged when they call because they've finally hit upon an idea that makes their brain buzz and their belly burn. They've picked a name and are imagining how their brand will take over the world. Isn't that how you felt when you started your business? I did. It's often at the point of making it all start to happen that clients realise they need some help with their words. This is where it can all start to go pear-shaped. I know, because Iâve worked with a few business owners who were so excited about getting the ball rolling, they hadnât actually defined what the ball looked like. Excitement and passion are good. Great, in fact, but here are 3 questions clients MUST be able to answer before hiring a copywriter like you. What does their business do? This might seem like an obvious one but clients need to know the details of what is being offered because thatâs what the copywriter needs to write about. If they offer catering services, what kind of food do they make? Which dietary requirements do they cater for? What packages can customers buy? What do the packages include and exclude? Do they travel? What times are they available? Do they do clean-up? Do they offer plates and cutlery? Copywriters ask questions. [Lots of questions](=). Dreaming of catering for someoneâs party isnât enough for a copywriter to work with. If a client ever says, âI donât really know how it will work yetâ, it's too early to hire a copywriter. In my two next emails, I'll reveal two more questions and the graceful way you can push back. Belinda Improve your copy skills and confidence with training and support (and have a giggle with other word nerds) in my free Facebook group: For The Love Of Copy. [Request to join here](=).= Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? A suburban street , Outside of San Francisco, California 95050
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