Newsletter Subject
[DD] The importance of avoiding dickhead success syndrome
From
copywritematters.com
Email Address
belinda@copywritematters.com
Sent On
Thu, Sep 2, 2021 02:21 PM
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“Never meet your heroes lest they disappoint you.” I mean, who hasn’t met someone the
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âNever meet your heroes lest they disappoint you.â I mean, who hasnât met someone theyâve admired only to be crushed when they turned out to be a complete bell-end? You might think this email will be about a successful dickhead I met â but itâs quite the opposite. How do you see yourself? When I attended Content Marketing World run by the Content Marketing Institute (CMI) I met Joe Pullizi, the founder. Now, CMI is a multi-million-dollar organisation with more than 100,000 subscribers and social media followers. They are thought leaders in their industry and Joe Pullizi is the founder and face of it all. I had the pleasure of chatting to Joe several times at the conference. He was utterly charming (with everyone), not to mention generous with his knowledge and CMI resources. In fact, the whole CMI team and the conference speakers were amazingly friendly and approachable. To be honest with you, it was quite disarming and very humbling. Why? I saw this group of very successful people talk about themselves as a small business. They clearly werenât. Well, not to me. But they had the mindset of being a small business that saw every single follower and customer as a person of value. Not an LV (lifetime value) figure. How they engaged with all the people at the conference reflects how they engage with everyone. Awesomeness vs dickheads Iâve had the pleasure of meeting people who are quite a big deal in the business and blogging world. Thanks to their friendly open nature and great conversation skills, Iâve been none the wiser about how well-known they were. They listened to me like I was the most interesting person in the room and asked me lots of questions â about myself. I walked away feeling like I was important. In direct contrast, Iâve met and worked with people who clearly think they are pretty hot shit. They were successful and they knew it. As I talked to them I felt like I was being scanned for income potential and it made me feel a bit grubby. I walked away feeling like I wasnât good enough â feelings that were quickly dismissed but they surfaced for a fraction of a second. Itâs never okay to be a dickhead Just because you reach your goals... Just because youâve published a book... Just because people start to know who you are on Twitter... Success does not give you permission to be a dickhead. Ever. Not even when you're busy and you don't mean to be. Being kind, considerate, generous and genuinely interested in every person you meet might not earn you more dollars in the short term. It will earn you a reputation for [being awesome](=) and it will make you a good human. If you need an ROI, youâll gain loyal followers who care about your message and actively share it through their own network. You donât know everyone in the whole world and you never know who you are talking right now. They might simply be a nice person to talk to. They might be the next Richard Branson. So remember. Try not to let yourself become too big for those boots of yours. Make time for people regardless of how successful you are (or think you are). This long rant is brought to you by⦠Belinda Have you ever been delighted when you've met someone you admired? I LOVE those stories. Can you hit reply and share yours with me? Belinda Improve your copy skills and confidence with training and support (and have a giggle with other word nerds) in my free Facebook group: For The Love Of Copy. [Request to join here](=).= Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? A suburban street , Outside of San Francisco, California 95050
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