Newsletter Subject
[DD] More simple ways to improve your copy
From
copywritematters.com
Email Address
belinda@copywritematters.com
Sent On
Fri, Aug 27, 2021 02:24 PM
Email Preheader Text
In my last email I introduced the idea of tightening up your copy. It's just editing really. But edi
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In my last email I introduced the idea of tightening up your copy. It's just editing really. But editing can be tough when you're still in love with your copy. Here are some more simple tips you can use to quickly and easily cut the fat (without breaking your writer-heart). #2 Simplify. Simplify. Simplify. Itâs tempting to think that more words equals more expertise, or that longer words mean a more trustworthy voice. Complexity is not a sign of intelligence. Look for phrases, jargon and other language that can be simplified: - Due to the fact that⦠Because
- Endeavour... Try
- Assist... Help
- Ensure... Make sure
- Please donât hesitate to call... Please call us
- Enquire... Ask
- Commence... Start or begin
- In error... By mistake
- In regards to... About You're not only cutting the word count. You're making your messages easier to understand. #3 Keep your paragraphs short. Long paragraphs encourage readers to skip right over them. Keep paragraphs short and to the point. Theyâll be easier on the eye so easier to read. As you break up long paragraphs, ask yourself.... do I need all these extra paragraphs? What point am I making that needs all this copy? When you can remove entire paragraphs at a time, your copy will be rippling and beach-ready in no time. Itâs important to be ruthless during your editing phase. Ask yourself: Can I make my point without this word? And this one? And that one too? I bet you can. Good luck! [You can read all the tips in one post here](). Belinda Improve your copy skills and confidence with training and support (and have a giggle with other word nerds) in my free Facebook group: For The Love Of Copy. [Request to join here](=).= Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? A suburban street , Outside of San Francisco, California 95050
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