Newsletter Subject
[DD] Get past the email marketing filters
From
copywritematters.com
Email Address
belinda@copywritematters.com
Sent On
Wed, Aug 18, 2021 02:24 PM
Email Preheader Text
So far, this mini-series on email marketing has shared tips on: - subject lines that get noticed - a
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So far, this mini-series on email marketing has shared tips on: - subject lines that get noticed
- an opening that gets opens Now, let's talk about a field that can derail the importance your emails have in your readers' inbox. The From field. [CUE DRAMATIC MUSIC] From a person not a business I'm talking the the field that stores who an email is from. More and more, our work inboxes and our personal inboxes are merging. We get emails related to our business, we subscribe to interesting blogs, we chat to friends and family, we get notifications from the tools we use and we get spam emails when our names are sold as part of a list. Itâs too much! Most of us create a process of prioritising emails, so emails that are obviously marketing messages get moved to the bottom of the email pile. I always recommend clients put their own name in the email From field â not their business name. Because who do you open emails from first â a friend or a business? I send email from Belinda Weaver not Copywrite Matters. Another version is Belinda @ Copywrite Matters (if I really want my business name in there). One way to stop your email marketing being ignored is to be awesome, relevant and valuable but also be personal â putting your name in the From field. It instantly humanises your message. So, be human on email. Belinda Improve your copy skills and confidence with training and support (and have a giggle with other word nerds) in my free Facebook group: For The Love Of Copy. [Request to join here](=).== Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? A suburban street , Outside of San Francisco, California 95050
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