[DD] Email marketing playbook to get emails noticed, read and actioned

I’ve been writing quite a few email marketing campaigns recently. Campaigns that have ranged from directly promoting services and reaching out for referral business, to long email nurturing sequences for launches. And I'm always on the [look out for great email marketing](). I thought it would be useful to share some of the copywriting techniques I apply to write successful email marketing – and by successful, I mean noticed, opened, read and responded to. I’m letting you see my playbook here but I’m hoping it helps you write better email marketing for your business or your clients. Goodness knows our email inboxes could do with fewer crappy email marketing messages! It starts with the subject You’ve probably read more than a few posts about writing email subject lines. If not, you should. I recorded [a whole podcast on subject lines for Hot Copy!]( A copywriter can often spend more time on a campaign headline than the copy itself and your email subject line needs the same attention. I like subject lines that are clear and explanatory. I’m all for creating some intrigue, but who is going to open an email with a mysterious subject when they could open an email from a customer placing an order? No one. [Super email marketing tip] Brackets can help your email stand out, especially when you put them around attention-grabbing words. [Special Offer] [Exclusive] [Announcement] [Newsletter] Mailchimp found that time-sensitive words like Urgent, Breaking, Important and Alert also boosted email marketing open rates. Coupled with some brackets, you’ve got yourself a pop-up neon sign that says OPEN ME! Avoid words like Free, Help, Percent Off, SALE, and Reminder. Using the word “Free” will get your email sent straight into the spam folder but the others will affect your open rates (in a bad way). Next, I'll share some tips on giving readers a peek at the awesomeness of the email you're sending... to grab their attention and get them clicking! Belinda Improve your copy skills and confidence with training and support (and have a giggle with other word nerds) in my free Facebook group: For The Love Of Copy. [Request to join here](=).== Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? A suburban street , Outside of San Francisco, California 95050