[DD] 3 more ways to write great blogs for boring businesses

In my last email I raised the awkward topic of writing for boring businesses. Boring businesses need great marketing too and they can be our copywriting bread and butter. Blog writing can be a great retainer gig to land but it can also be a bit of a mind suck to think of interesting blog ideas... especially after blog 20! So, here are three more ways I brainstorm. Bring a topic to the front of readers’ minds The need for your products and services might be triggered by an event, but most businesses have at least a few products or services that are nice-to-haves. They offer some real benefits but they could be used or carried out at any time. If you are writing about one of those products or services, you need to bring the topic to the front of your readers’ minds and create a trigger event. Example: An electrician offering an energy efficiency audit service could blog about the following: - Seven simple ways to slash your home electricity bill - Are your home appliances costing you money while you sleep? (Yes, I have written those posts too) Solve some problems When brainstorming blog topics, I always mine the questions that businesses are getting asked because they are the problems you can solve, and probably are solving every day. I don’t mean the salesy FAQs you have on your website (although still useful). I mean the real problems you and your team get presented with and the questions you get asked as people work out if you’re the business that can help them. Example: An accountant offering BAS submissions could blog about the following: - Ten ways to make your BAS submission faster and easier each quarter - The information you must have ready for your next BAS submission You can also mine industry forums to find problems that people are posting to groups. This is something I always do, and it provides a huge amount of inspiration. Example: A WordPress website developer could blog about the following: - Ten simple tricks to install a WordPress theme without losing your sanity - The easiest way to make sure your website’s sitemap is always up to date Be inspired by other blog posts After I look at someone’s products and services, their FAQs and industry forums, I google similar blogs to see what they are writing about. You need to take inspiration where you can find it, and just because someone else has written about it doesn’t mean that your audience has read it. Try to give the blog post your spin to make it original. And don't forget to link to internal pages, especially products and services pages. That’s good SEO, and it promotes your services without being pushy. Writing blog posts on boring topics is, well, boring but you can still make them useful, interesting and timely - with the right spin. Read all the ideas here [in this post](. Belinda Improve your copy skills and confidence with training and support (and have a giggle with other word nerds) in my free Facebook group: For The Love Of Copy. [Request to join here](=).== Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? A suburban street , Outside of San Francisco, California 95050