[DD] Why are some copywriters so expensive?

I’m a Goldilocks shopper {NAME}. I’m suspicious of the cheapest option and wary of the most expensive. I want everything to be just right and I’m always listening for the ways businesses justify their price tag. You get what you pay for, right? On the flip side of the purchasing process, every now and then I send a copywriting proposal through and hear the response, “Jeez, you’re more expensive than some of the other copywriters I’ve seen.” It’s a fair comment. I am. And I train copywriters to be premium level copywriters. The best things in life are said to be free but that doesn’t include exceptional copywriting. But why are some copywriters so much more expensive than others? The idea of being expensive is totally subjective so first, let’s talk about the value a copywriter offers. A copywriter asks hard questions A good copywriter will ask you some tough but important questions. Who exactly is the audience you’re targeting? What do they like/hate/fear/love/worry about? What stops them from buying your thing? How exactly do you make your brand relevant and meaningful? How are you unique in your industry and why the hell should your customers care? If you don’t think about these questions regularly, they can be doozies to answer. A copywriter offers a fresh perspective on your marketing messages It’s easy to become complacent about your marketing messages and the real value you offer your customers. After all, you spent all that time in brainstorming workshops... now you just get to dish those sound bites out without thinking, right? A good copywriter brings a clean slate to your project and helps you see the amazing things you do, with fresh eyes. A copywriter brings the writing skills [Copywriting takes training]( and effort and a good copywriter is always honing their craft. They understand the [words that sell]( and [how to influence behaviour]() and they can do it in fewer words than a business owner or sales person can. Fact. A copywriter spends time – so you don’t have to Everything that goes into good copywriting takes time. Considering the target market, getting to know the brand personality, peeking at what the competitors are doing and creating original copywriting that speaks to the right people, in the right voice. So the big question your client is left with is – how much is their time worth? That’s how much value a copywriter can add. That's how much value YOU can add. Tomorrow, I'll cover how expensive copywriters earn their price tag. Belinda Improve your copy skills and confidence with training and support (and have a giggle with other word nerds) in my free Facebook group: For The Love Of Copy. [Request to join here](=).== Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? A suburban street , Outside of San Francisco, California 95050