[DD] Conversational copywriting: How

This is where we get to the good stuff: How to write copy that reads like a conversation. It’s really very easy. You write like you speak – only a little better. - Use contractions like they’re, hasn’t, wasn’t and you’re - Use words like I, me, we and you over third-person references - Use simple, straightforward language * - Don’t be afraid of being familiar or [injecting personality]() – as long as it [fits with your brand voice](=). * Remember that simple and informal doesn’t mean unsophisticated or unprofessional. Nor do big, long words [make you sound clever](=). If you find your copywriting going from conversation to spiel, try role-playing a conversation and record it. Pay attention to the language you use and the rhythm of your words and move that into your copywriting. You’ll find it’s much more authentic. And you get the benefit of editing. BONUS! Next time you’re sitting down to write some copy, remember to have a conversation. That kind of sincerity in your copywriting will get you a lot further than all the features you can list. Now that you have the tools, I’d love to know – does a conversational tone work in business marketing? The answer is ‘yes’, by the way, but if you disagree, let me know. You can also read all the [tips on conversational copywriting here](). Belinda Improve your copy skills and confidence with training and support (and have a giggle with other word nerds) in my free Facebook group: For The Love Of Copy. [Request to join here](=).== Hey, if you want to tap out of the Daily Draft emails (but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? A suburban street , Outside of San Francisco, California 95050