[DD] Conversational copywriting: Where

While us copywriters often talk about conversational copywriting, yesterday I quoted Vikki Ross saying "All copywriting is a conversation". That means that conversational copywriting isn't a separate tone of voice. It's the basis from which the tone of voice is built. The Where Writing copy that reads like a conversation is especially useful in the online world. Your website, blog or email is competing with a lot of other distractions so you’ve got to pull out the big guns. Your value proposition – that is, the real value you offer your customers – has to be authentic and, well, valuable. Then you have to communicate it in a way that will resonate with your audience. The key to writing conversational copy is making sure: 1) The tone of the conversation fits with the business's brand 2) It’s not a long-winded boring conversation that no one wants to listen to. And they don’t have to. Your marketing copy needs to be compelling, relevant and client-focused. That’s a given. Conversational copywriting can help you communicate all the good stuff in a way that keeps your audience interested. Some businesses really struggle with the idea of their marketing having a conversational tone. Some people feel it’s not professional. If you’re one of those people, I ask you this... if friendly and conversational isn’t the tone you’re looking for, what is? [Long-winded](=) and [full of jargon](? Belinda Improve your copy skills and confidence with training and support (and have a giggle with other word nerds) in my free Facebook group: For The Love Of Copy. [Request to join here](=).== Hey, if you want to tap out of the Daily Draft emails (but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? A suburban street , Outside of San Francisco, California 95050