Newsletter Subject
[DD] Which pronoun will bring you more customers?
From
copywritematters.com
Email Address
belinda@copywritematters.com
Sent On
Tue, Mar 9, 2021 03:23 PM
Email Preheader Text
Yesterday, I told you the story of why I changed the pronouns I use in my marketing. When I started
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Yesterday, I told you the story of why I changed the pronouns I use in my marketing. When I started Copywrite Matters, I pretended I had a team. Then I stopped. Your choice of pronoun has a meaningful impact on how potential clients see you. The advantages of âMeâ When you donât pretend to have a team of human resources (that donât exist) you: - Add a very personal element to your product or service that could be what makes you unique
- Operate in a more transparent fashion which can be rewarded with more trust
- Open the door to developing closer relationships with your customers (and stronger, closer relationships lead to more loyal customers with a much higher âlifetime valueâ)
- Instinctively communicate in a friendlier, less formal tone The other possibility is to stick with âweâ right from day one and there can be some benefits to this. The advantages of âWeâ By implying that you have a team of resources in your business you: - Can present a lower risk to your customers because:
- Your business will appear successful enough to have âstaffâ
- Your customers get a sense of security from the idea of shared responsibility
- A team image is especially valuable if you need to respond quickly - Are making a looking forward statement about your plans for your business So which is better? This is a question that depends on your product or service; the expectations of your target market and the consequences if they find out youâre faking it. Is either option more professional marketing? I donât think so. When you are building business relationships, authenticity is the key. If your greatest asset is YOU, donât be afraid to show yourself off in your marketing. Promote your personal service and unique experience, as it could just be your competitive advantage. I have learnt that sometimes showing your vulnerabilities is a strength that your market embraces. Whichever path you choose: be consistent and work the angle to your advantage. So now itâs over to you. Did you choose âweâ or âmeâ when you started your business? Or which do you respond to when you are selecting a provider to work with? Hit reply and let me know. [Read the summary, here](. Belinda Improve your copy skills and confidence with training and support (and have a giggle with other word nerds) in my free Facebook group: For The Love Of Copy. [Request to join here](=).=== Hey, if you want to tap out of the Daily Draft emails (but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? A suburban street , Outside of San Francisco, California 95050
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