Newsletter Subject
[DD] Why your About page isn't actually about you
From
copywritematters.com
Email Address
belinda@copywritematters.com
Sent On
Thu, Mar 4, 2021 03:24 PM
Email Preheader Text
Yesterday, I shared some advice on how to talk about yourself on your about page and why it's import
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Yesterday, I shared some advice on how to talk about yourself on your about page and why it's important. TLDR: People buy from people and the point of clicking on to an About page is to find a human connection. But your About page isn't really about you. While you need to include enough details about your expertise make you credible, your About page shouldnât be a chronological story of your life. Clients are only interested in how your experience will benefit them. You have to demonstrate that you understand where they are coming from. So, rather than talking about yourself, talk about your reader. Link your experience to their outcome using phrases such as: What that means for you is... That means I can write copy that... What to do next Every piece of marketing needs a call to action. Especially your About page! You've just spent the page making a connection with a potential client. They get a sense of who you are as a person and what you might be like to work with and they feel confident in your ability to get the job done. Ahhhh, warm and fuzzies all around! Don't let the moment pass without giving them some guidance on what to do next. Read your latest blog post, or get a quote, or download your super duper report. Whatever it is, make sure you end your page with an action. So go and take a look at your About page now. Have you checked those points off? Do you think there is room for improvement or perhaps you disagree? Hit reply and let me know. [Read all the about me page tips together, here](=). Belinda Improve your copy skills and confidence with training and support (and have a giggle with other word nerds) in my free Facebook group: For The Love Of Copy. [Request to join here](=).=== Hey, if you want to tap out of the Daily Draft emails (but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? A suburban street , Outside of San Francisco, California 95050
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