[For the Love of Copy] I can't believe I was there for this ❤️

Hey {NAME}, This week, I was part of an amazing moment: a copywriter uncovering their USP (unique selling proposition). That's a statement of what you do, who you do it for and the summing-summing you offer that makes you a great choice. It sounds straight-forward but it's not easy if you don't know who you want to write for or what make you more choosable than your competitors. The copywriter in question had been struggling with this kind of statement for a long time and it was becoming a real block. On our monthly Confident Copywriting call, she was talking through where she was at thanks to another program. It was progress but she was still stuck. Members on the call started pitching ideas and in a few minutes, connections between had been made and BOOM a niche was declared. Two things I LOVE about this. - She's treating this niche as an experiment. She can change it later, if she wants to. - The power of talking things through with other people. She'd done the work. The ideas were there but they all came together through a conversation with her peers who brought their own insights and experience to the process. That's the power of a great community! A quick thanks to you for being part of For The Love of Copy, {NAME}. Be sure to get in and get involved as that's where the magic happens. --------------------------------------------------------------- Hot convos and questions #ADVICE - ​[Lilly Karenza](=) is looking for recommendations for SEO tools. "I love, love Ahrefs but it's sooooo expensive" Okay, cough it up! Who's got the SEO tool deal of the century? Runner's up are UberSuggest, Keywords Everywhere, and a personal fave [BiQ... Found it on AppSumo](. If you ever looking for deals on software and extensions Appsumo is one place to go. - ​[Concetta Cassidy](=) is in the battle of the know it alls. In one corner the "big business website designer" and "copywriters, friends, and Concetta's intuition". The dilema? Generic and short lead form? #teamdesigner OR detailed, prequalifying, slightly longer form? #teamconcetta We say... (by we I mean #teamftloc) [IMAGE: At the end of the day, it’s your website, and your call. You can also A/B test the form to see which one gets more opt-ins.]()​ --------------------------------------------------------------- #FREE EVENT - Titanides Fearless Fast Write [IMAGE: Moira from Schitt's Creek, Colour Me Curious](​ Join me on Friday, March 5, 2021, 10am PT/ 1pm ET Marcella Allison from the Titanides asked me to cohost a Fearless Fast Write with her. I'm super excited (and nervous) to explore the traits that make great leaders as they read and share from Brené Brown’s bestselling book, Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead. What is a Fearless Fast Write? We pick a topic, or prompt from the book. We set a timer for 5 minutes and when it starts, we write nonstop until the timer chimes. We write without pausing or judging. We do a read around. And finally, we do read backs of our favourite insights and lines. Every time I attend one of these, I am surprised at what plops out of me and onto my page. I walk away feeling refreshed and energised. Will you join us? [REGISTER FOR FREE HERE!]( --------------------------------------------------------------- #ICYMI: MARCH IS FULL OF 🔥 TRAININGS [GIF: James Corden weight-training with Arnie] ​ ​[FREE TRAINING: The art + science of email sequences](=)​ Email sequences are the next step from an email here and there. They have a strategy and some other critical elements. Ooooh is that FOMO you feel right now? Join me to dig into the art and science of email sequences your business needs. WHEN: Wed, Mar 3 @ 2pm PT / 5pm ET which is Thurs, Mar 4th @ 9am AEDT. Join me live on FB Live in the FB group or catch the replay (but you'll want to come LIVE to flex those email muscles and questions) ​[AMA: Ask Me Anything](. Got questions? Like how do I... get someone to open my email? improve my headline? decide which offer is best? become a copywriter? You can ask it all. [Post your questions here]() and I'll tackle them: WHEN: Wed March 24 @ 3:30pm PT / 6:30pm ET which is Thurs March 25 @ 9:30am AEDT --------------------------------------------------------------- And some surprise chats and guests of course. Keep your eyes here for announcements. For now though, I'm taking my kids to the beach for the day so I have to get on with packing snacks, wipes, masks and sunscreen. Yes... I already have wine chilling for when we get back. #Ihatethebeach What are you up to this weekend? Belinda P.S. I'm thinking of dialling the newsletter back to fortnightly or even monthly. I want to know what you'd prefer. Click below to vote. - ​[Keep those weekly recaps coming!](​ - ​[Collect the juicy bits and drop them every 2 weeks]()​ - ​[I want a monthly digest](=)​ Most votes wins! ​ ​ --------------------------------------------------------------- Hey, if you want to tap out of the weekly round-up emails - For The Love of Copy - but nothing else, tell me [no more newsletters please](). No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? A suburban street , Outside of San Francisco, California 95050 ​ [Built with ConvertKit](