[DD] You can't use these words without sounding pompous

In my last email, I introduced you to 10 dollars words. They are unnecessarily complicated and bring a sense of inflated ego to your copy. They do not, I repeat, do not make anyone sound clever. So, how do you get rid of them in your copy or more commonly, in your client's revisions to your copy? It's easier than you think. Turn inflated into straightforward Do you need to say cease when you could say stop? Or transportation when you mean lorries? You might think you’re adding sparkle to your copywriting but, really, you’re just filling it with hot air. Here are some of my favourite* 10-dollar words and the words I think they should be replaced with. *When I say favourite, I mean the ones that make me roll my eyes and sigh dramatically. Disintermediation = cutting out the middleman Heuristic = Formula or guide Exacerbate = Aggravate/make worse Agrestic = Rustic or handmade Reintegration = Integration Nomenclature = Language My old boss would use nomenclature all. the. time... I love the word but he'd always look so damned pleased with himself! It was nauseating. Some more common ones you will see (and use are): Commence = Start Terminate = End Facilitate = Help Utilise = Use In the event of = If Prior to = Before At this point in time = Now In excess of = More than Purchase = Buy Receive = Get It almost every case, the more complicated version just isn't needed. One way to find these words? Read your copy aloud. They've got nowhere to run when you do that because they usually sound out of place. Or you sound pompous. Tomorrow, I've got another category of words that really suck the value from your copywriting. Belinda Improve your copy skills and confidence with training and support (and have a giggle with other word nerds) in my free Facebook group: For The Love Of Copy. [Request to join here](=).=== Hey, if you want to tap out of the Daily Draft emails (but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? A suburban street , Outside of San Francisco, California 95050