Last Day for Legendary Cold Emails (FAQs)

Get your questions answered, then download ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ If you’ve been waiting until the last day to download Jon Buchan’s legendary cold email templates… Your time has come! And because of that… I've asked Jon to answer the top questions he gets before copywriters[download his 11 most powerful cold pitch templates (plus his 5 free bonuses)](~/AASl5QA~/RgRnFUEVP0RuaHR0cHM6Ly9jaGFybS1vZmZlbnNpdmUuY28udWsvbWF0dD9fa3g9V3FqM0RqWDNkdEJoMkttRVZZdkFXZ2FxNDIwLUlURGxSSmtTZXNxXzdZci1EUElLUTE2bEtOVVQ0UWl1SFgyOC5XR3hXYjhXA3NwY0IKZTEVvDJlnIY-61IbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAjnx). Here we go… ⇒ My industry is boring! Can these work in my industry? “You’re making assumptions here. Don't be job title-ist. It's 2023! :D I've used Charming Copy to successfully generate responses from Marketing Directors, to Chief Technology Officers, to Finance Directors, to CEOs, and everyone in between. The Charm Offensive approach does not discriminate. It works on people. People who enjoy the exciting taboo of smiling occasionally at work. These are usually lovely people to work with, too. ;)” ===== [⇒ Do these positive responses ACTUALLY lead to new clients?](~/AASl5QA~/RgRnFUEVP0RuaHR0cHM6Ly9jaGFybS1vZmZlbnNpdmUuY28udWsvbWF0dD9fa3g9V3FqM0RqWDNkdEJoMkttRVZZdkFXZ2FxNDIwLUlURGxSSmtTZXNxXzdZci1EUElLUTE2bEtOVVQ0UWl1SFgyOC5XR3hXYjhXA3NwY0IKZTEVvDJlnIY-61IbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAjnx) “Of course. That's the whole point. :) Now, you won't close deals with every lead. That would be impossible, even for the greatest salesperson alive. However, you'll always be able to start conversations with your ideal clients. That is incredibly powerful – and THAT is what we’re going for!” ===== ⇒ Surely senior decision makers will be put off by such an approach? “This assumption is incorrect. Such important folks don't wish to be put on a pedestal. (And any that do aren't worth working with! Life is too short for asshole clients.) Here's the response I got from the Senior Marketing Director at Hewlett Packard Enterprise: When I met her, she told me, "I don't even reply to emails from my own staff most of the time, let alone unsolicited pitches, so well done!" They will be impressed by your moxie, and should they require your services, they will likely reward you with a response and a call or meeting. BOOM!” ===== [⇒ Won't these templates stop working if everyone is using them?](~/AASl5QA~/RgRnFUEVP0RuaHR0cHM6Ly9jaGFybS1vZmZlbnNpdmUuY28udWsvbWF0dD9fa3g9V3FqM0RqWDNkdEJoMkttRVZZdkFXZ2FxNDIwLUlURGxSSmtTZXNxXzdZci1EUElLUTE2bEtOVVQ0UWl1SFgyOC5XR3hXYjhXA3NwY0IKZTEVvDJlnIY-61IbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAjnx) “Think about how many businesses are in one city. Then think about how many are in one country. Then think about how many there are in the world. Now think about how many people work in those companies. That's a lot of people. And thankfully, we're not all emailing the same person! So no, this isn't something you need to worry about. Also, you can personalise the templates as much as you desire. Make them your own.” ===== ⇒ I don't like the idea of cold pitching. I hate cold pitches myself. If you don't cold pitch, you don't get to PICK who your clients are. This is the single biggest benefit of cold pitching. You are in complete control. This is something you'll need to get over. Never fear, when you start receiving gushing, positive responses, you'll soon get addicted to cold pitching. ===== [⇒ Will these work on LinkedIn?](~/AASl5QA~/RgRnFUEVP0RuaHR0cHM6Ly9jaGFybS1vZmZlbnNpdmUuY28udWsvbWF0dD9fa3g9V3FqM0RqWDNkdEJoMkttRVZZdkFXZ2FxNDIwLUlURGxSSmtTZXNxXzdZci1EUElLUTE2bEtOVVQ0UWl1SFgyOC5XR3hXYjhXA3NwY0IKZTEVvDJlnIY-61IbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAjnx) Yep. All of these templates can be used on LinkedIn. Better yet, I've included a “Charming LinkedIn Connection Request” template and a Charming LinkedIn direct message template in this bundle. And yes, they work too: ⇒ Why are these better than all the standard 'cold email/message' templates you can get online? These don't suck :-) They are written to get a positive reaction out of your recipients. If everyone is sending the same dross, nobody stands out - and everyone gets ignored. These templates are your chance to stand out from the countless boring pitches that your prospects get - and get a smirk, smile, or a laugh out of them. Prospects are far more likely to respond, and respond positively, if they have a smile on their face while reading your pitch. Prospects will often respond informally. They ditch the serious 'veneer' of most business correspondence. This is a huge advantage over your competing suppliers. You get to make the best first impression possible. ===== ⇒ I'm not a funny person. [Can I still use these templates?](~/AASl5QA~/RgRnFUEVP0RuaHR0cHM6Ly9jaGFybS1vZmZlbnNpdmUuY28udWsvbWF0dD9fa3g9V3FqM0RqWDNkdEJoMkttRVZZdkFXZ2FxNDIwLUlURGxSSmtTZXNxXzdZci1EUElLUTE2bEtOVVQ0UWl1SFgyOC5XR3hXYjhXA3NwY0IKZTEVvDJlnIY-61IbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAjnx) Yep. I never tried to be hilarious after the initial pitch. Once my foot was in the door, I would follow up and show my enthusiasm and knowledge. Prospects know that you're trying to get their attention with a clever opening gambit. They don't expect you to act like a clown! ===== ⇒ What sectors will these templates work in? Any sector. Any level of seniority. They work on people. If you're pitching to people, you'll have success with these templates. ===== BOOM – there’s everything you need to know! And great timing for you… Because Jon’s closing the doors on this generous (discounted) offer this evening… Matt “Final Day” Bockenstette ===== P.S. – Jon and I will be closing this special offer down on October 20th, 11:59pm PST. [Here's just a taste of what you'll get:](~/AASl5QA~/RgRnFUEVP0RuaHR0cHM6Ly9jaGFybS1vZmZlbnNpdmUuY28udWsvbWF0dD9fa3g9V3FqM0RqWDNkdEJoMkttRVZZdkFXZ2FxNDIwLUlURGxSSmtTZXNxXzdZci1EUElLUTE2bEtOVVQ0UWl1SFgyOC5XR3hXYjhXA3NwY0IKZTEVvDJlnIY-61IbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAjnx) - Bonus 1: Jon’s 'magic cold email training' which runs through one of my most successful cold email templates line by line. VALUE: £199. - Bonus 2: Jon’s swipe file of awesome, daring, disruptive website copy, emails, guerrilla marketing, direct mail campaigns, pr campaigns and content marketing. VALUE: £14 - Bonus 3: Content Marketing Strategy Guide. This ebook covers how to create 'big' content that gets featured by huge publications such as Entrepreneur.com, Inc.com, Yahoo Business, Time Magazine, The Independent and many more. VALUE: £49 - Bonus 4: How To Be Somewhat Funny. This 51-page guide shows you how to write more entertaining copy, providing you with joke formulas, rhetorical devices, and writing exercises. Value: £99 - Bonus 5: Promote Yourself Playbook mini training session. This training video runs through 10 quick and easy tactics to generate leads immediately. VALUE: £99 - Bonus 6: My New "Agency Sales" eBook and Cheat Sheet - I provide prescriptive recommendations on exactly what activity you should be pursuing every day to generate leads. Value: £99 - Bonus 7: LinkedIn List Building Hack - A crafty little tactic to add hundreds, if not thousands of relevant new subscribers to your list. It's reliable and repeatable. Value: £99 [You want more? Fine, you’ll ALSO get these 5 bonus templates:](~/AASl5QA~/RgRnFUEVP0RuaHR0cHM6Ly9jaGFybS1vZmZlbnNpdmUuY28udWsvbWF0dD9fa3g9V3FqM0RqWDNkdEJoMkttRVZZdkFXZ2FxNDIwLUlURGxSSmtTZXNxXzdZci1EUElLUTE2bEtOVVQ0UWl1SFgyOC5XR3hXYjhXA3NwY0IKZTEVvDJlnIY-61IbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAjnx) - A ridiculously honest cold pitch for when you have loads of knowledge - but no experience. This solves the old ‘experience’ dilemma, while making playful fun of it for your own persuasive benefit. - A fawning, gushing email to send to your absolute dream clients that they’ll struggle to ignore. - Offering a brainstorm or audit for the deliberately attention-demanding price of just $1. This diabolically cheeky cold pitch will get attention - and responses. - A charm-soaked message to send to gatekeepers (such as executive assistants), to sweet talk them into mentioning you to their boss. Hate my emails? Hate my face? 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