[PART III] Two critical $$ questions

Get these 11 cold email templates + more ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Booya! This is the final part of my interview with Jon Buchan… If you’ve somehow managed to miss my previous emails this week… Jon is the copywriting/marketing mastermind behind the famous [“B2B Magic Charming Copy Email Template Pack.”](~/AASl5QA~/RgRnETTDP0RuaHR0cHM6Ly9jaGFybS1vZmZlbnNpdmUuY28udWsvbWF0dD9fa3g9V3FqM0RqWDNkdEJoMkttRVZZdkFXZ2FxNDIwLUlURGxSSmtTZXNxXzdZci1EUElLUTE2bEtOVVQ0UWl1SFgyOC5XR3hXYjhXA3NwY0IKZSDDry5lRIZsDFIbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAjnx) It’s not overselling it to claim that these are the most effective, powerful, and proven cold email templates in the world right now... And, as we close out our interview together, I’ve asked Jon Buchan two critical questions to help you with your cold pitching efforts… (...even if you don’t decide to buy his templates.) Matt: “What are the most critical mistakes people make when doing cold outreach?” John: The biggest mistake is Googling “best cold email template” and using the same boring, robotic, personality-devoid cold pitch copy that EVERYONE else uses. Don’t put your prospects on a pedestal. They are people too. You can show your personality. You can use humour. So many people remove every ounce of fun from their emails because they think important people are stern and boring. Perhaps some, but not all. Another common recommendation that I disagree with… Is to keep your emails super short. 3 lines long. Because “CEOs don’t have time to read more than that.” This is daft. If your email is entertaining, it can be longer. On a more technical note, I recommend that people use some kind of email software like Lemlist so you can scale your outreach easily. Also - send follow-ups. They might have enjoyed your first email but got sidetracked and forgot to reply. I’d leave at least 5 days between each follow-up email.” Matt: “What advice can you give the Copy Legends tribe for cold pitching?” John: I have a rule: Be funny. If you can’t be funny, be clever. If you can’t be clever, keep that sh*t short. So many people skip to the last part! Don’t make the same mistake. When I was writing my original drunk cold email, I remember thinking “I need to write something that is completely different to what everyone else is sending.” That’s exactly what I did. Every single part of it was different, from the greeting to the sign-off. The second piece of advice I’d give is to be more honest than the prospect would expect. This type of candour is disarming. It will get your prospect’s guard down. This will make it more likely they will react positively to your outreach. Finally, be polite. It’s hard to dislike someone, even if they’re sending you an unsolicited email if they’ve been excruciatingly polite. ===== You should invest in Jon’s legendary cold email templates IF you want to: - Book sales calls & meetings with even the busiest, most senior contacts. - Invite yourself onto podcasts that your audience listens to. - Reconnect with old clients to try and get repeat business. - Get the attention of influencers to promote you or your clients' products, or just to make yourself known. - Follow up with a prospect who hasn’t replied to your proposal, without seeming ‘pushy’ or desperate. - Send direct messages on Facebook, LinkedIn, and Instagram that stand out and get responded to. - Follow up with prospects you’ve met at events, seminars, or meet-ups. - Book as many job interviews as you need. - Contact journalists for link-building, PR, or content marketing purposes. - Invite prospects to your events, seminars, and meet-ups. - Break the ice with potential partners with the aim of developing mutually beneficial relationships (e.g. you may run a digital marketing agency and wish to partner with a design agency so you can refer clients to each other.) - Arrange interviews with sought-after experts in your industry. - Book yourself speaking engagements at key events. - Retain more clients with a monthly ‘How are we doing?” email. - Send that final ‘break up’ email of your sequence that charms even the busiest, most reluctant prospect into replying. - Deal with the response "What will it cost?" when you need far more information to be able to put a quote together. - Get your foot in the door in new niches where you have no experience or case studies to support you. You’ll also get these 11 legendary email templates: - The Invoice Chasing Email - Use this email for when a client STILL hasn't paid your invoice. There are two versions of this email. One for smaller businesses with no accounts department and one for larger businesses with enormous impenetrable accounts departments. - The Cross-Sell Email - For charming your clients into pursuing other services you offer. - The Upsell Email - Persuading your clients to spend more money with you by buying more time or offering a higher level of service. - The Retainer Email - For convincing clients, they'd be better off on a retainer, rather than working on a project-to-project basis. - The "Crazy Idea" Email - For asking your clients to consider a 'crazy' idea you have that would help them achieve their goals. - The "Change of Strategy" Email - For when a campaign hasn't gone as well as you'd expect. You did everything you needed to, but the results aren't as you'd like. Use this email to inform your client and suggest a new direction. - The "I Messed Up" Email - Not every campaign can go well. Sometimes, we are at fault. Use this email to proactively own up and suggest ways to improve the situation. - The Webinar Invite Email - A humorous, 'non-hype' email that convinces the recipient to register for your webinar. - The "Thank You For Being Awesome" Email - Use this email to reward your best employees, freelancers, and suppliers for when they've gone above and beyond what's expected. - The Two Punch Combo - A template for an unusual direct mail piece and a follow-up email. This method is extremely effective for getting the attention of busy prospects who are inundated with emails. - The LinkedIn Invite / Follow-Up Message Combo - A template to use for sending entertaining LinkedIn connection requests that a follow-up disarming direct message. ⇒ [Get access to Jon Buchan's most powerful cold email templates here (time is running out).](~/AASl5QA~/RgRnETTDP0RuaHR0cHM6Ly9jaGFybS1vZmZlbnNpdmUuY28udWsvbWF0dD9fa3g9V3FqM0RqWDNkdEJoMkttRVZZdkFXZ2FxNDIwLUlURGxSSmtTZXNxXzdZci1EUElLUTE2bEtOVVQ0UWl1SFgyOC5XR3hXYjhXA3NwY0IKZSDDry5lRIZsDFIbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAjnx) Heads up: This special offer is available until October 20th, 11:59 pm PST. Matt “I Wish I Had These Cold Email Templates When I Launched Copy Legends” Bockenstette ===== Hate my emails? Hate my face? 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