8 most powerful “lead types” (new video reveal)

3 legendary examples from one of the world’s greatest “lead copywriters”... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ There’s one “section” of copy… That reigns supreme, and when you master it, your copywriting transforms – but when you neglect it, your sales copy suffers the fate of a thousand deaths. We’re talking about the “Lead”... It’s the opening section of your sales copy (ads, sales letters, or emails) – and it’s where you learn how to “open the sale”... Here are 3 Bill Jayme examples: (If you’re unfamiliar with Bill Jayme, he’s one of the greatest direct-response copywriters of all time, known for his “luscious leads” that instantly get you involved in the copy/story. See examples below.) ========== 1975 | Launch Package & Longtime Control for Bon Appetit: First, fill a pitcher with ice. Now pour in a bottle of ordinary red wine, a quarter cup of brandy, and a small bottle of club soda. Sweeten to taste with a quarter to a half cup of sugar, garnish with slices of apple, lemon, orange. …then move your chair to a warm sunny spot. You’ve just made yourself Sangria – one of the great glories of Spain, and the perfect thing to sit back with and sip while you consider this invitation. ========== 1993 | Launch Package for Worth Magazine: It was Scott Fitzgerald who observed, “The rich are different from us.” It was Ernest Hemingway who then shot back, “Yes, they have more money.” But money isn’t all that the rich have more of. They also have more worries… so before you accept this invitation to move up higher financially, you may want to consider some of the pros and cons. ========== 1988 | Membership Invitation For Earthwatch I’m writing to offer you a job. It’s not a permanent job, understand. You’ll be working for only as much time as you find it rewarding and fun. It’s not even a paying job. On the contrary, it will cost you money. But if you’re willing to travel to offbeat places all over the U.S. and abroad… to meet fascinating new people of all ages and nationalities… to open your mind to new perspectives and ideas… and in the process to help make this planet of ours a better place for us all… ...then please accept this invitation to become a member of EARTHWATCH and prepare yourself to enjoy some of the richest rewards that human existence offers. ========== Here’s why this is important to YOU: Just recently, I started going through “Module 3: Leads” of CopyHour’s course (again)... And STILL, it’s my absolute favorite… Because it dives into 8 different types of powerful, persuasive leads you can use to begin – open – your sales copy… (Remember: this is critical for all of your ads, sales letters, and emails)... And I recorded a short 4:49 video… That shows you exactly what you’ll find inside this 3rd module (14 total videos.) And here’s the fascinating part: Derek even reveals his famous “Sales Message Structure” that he uses to teach the entire course (and 6,500+ members over the past 10 years)... And that’s why I wanna reveal... Part of it to you right now, along with the 8 types of leads he teaches inside this valuable module right here: [8 ways to achieve "lead mastery" (new video)](~/AASl5QA~/RgRlnwyQP0SHaHR0cHM6Ly93d3cubG9vbS5jb20vc2hhcmUvYjU1ZjMzNGQ5YzM0NDBiNTk5YzIwZDgxNzI3MjA2NTU_X2t4PVdxajNEalgzZHRCaDJLbUVWWXZBV2dhcTQyMC1JVERsUkprU2VzcV83WXItRFBJS1ExNmxLTlVUNFFpdUhYMjguV0d4V2I4VwNzcGNCCmO1kIe8Y8joYX5SG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAI58Q~~) ~/AASl5QA~/RgRlnwyQP0SHaHR0cHM6Ly93d3cubG9vbS5jb20vc2hhcmUvYjU1ZjMzNGQ5YzM0NDBiNTk5YzIwZDgxNzI3MjA2NTU_X2t4PVdxajNEalgzZHRCaDJLbUVWWXZBV2dhcTQyMC1JVERsUkprU2VzcV83WXItRFBJS1ExNmxLTlVUNFFpdUhYMjguV0d4V2I4VwNzcGNCCmO1kIe8Y8joYX5SG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAI58Q~~Here’s to learning how to open your sales copy with the brilliance of Bill Jayme… Matt “Leads And Sales Message Structure” Bockenstette ===== P.S. – Enrollment ends on January 8th… So if you’ve got the desire to BECOME a better copywriter over the next 90 days, now is your chance to join us on the inside... P.P.P.S. – Here’s what I recommend first: - [Watch this video](~/AASl5QA~/RgRlnwyQP0SHaHR0cHM6Ly93d3cubG9vbS5jb20vc2hhcmUvYjU1ZjMzNGQ5YzM0NDBiNTk5YzIwZDgxNzI3MjA2NTU_X2t4PVdxajNEalgzZHRCaDJLbUVWWXZBV2dhcTQyMC1JVERsUkprU2VzcV83WXItRFBJS1ExNmxLTlVUNFFpdUhYMjguV0d4V2I4VwNzcGNCCmO1kIe8Y8joYX5SG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAI58Q~~) - [Join us right here](~/AASl5QA~/RgRlnwyQP0SLaHR0cHM6Ly9jb3B5aG91ci5zYW1jYXJ0LmNvbS9yZWZlcnJhbC9yS0dmd1Nhcy9wV2w2UnZBTGYzRlQzcnBwP19reD1XcWozRGpYM2R0QmgyS21FVll2QVdnYXE0MjAtSVREbFJKa1Nlc3FfN1lyLURQSUtRMTZsS05VVDRRaXVIWDI4LldHeFdiOFcDc3BjQgpjtZCHvGPI6GF-Uht0cmlzdHJhbWJhbGR3aW44NkBnbWFpbC5jb21YBAACOfE~) Hate my emails? Hate my face? [Unsubscribe](~/AASl5QA~/RgRlnwyQP0SUaHR0cHM6Ly9tYW5hZ2Uua21haWwtbGlzdHMuY29tL3N1YnNjcmlwdGlvbnMvdW5zdWJzY3JpYmU_YT1XR3hXYjgmYz0wMUZXR1NSU01ZMTRCODdHSDQyQlk0V0o1MiZrPWFjNDVmYjU4ODFhMDkzOWM5MmM3NzEwYWU1NzNiMTMzJm09U2tpcld5JnI9NVNnOGF6c1cDc3BjQgpjtZCHvGPI6GF-Uht0cmlzdHJhbWJhbGR3aW44NkBnbWFpbC5jb21YBAACOfE~) forever here (but fair warning, there's no takebacks!) Copy Legends ‌