Newest ad collection launch (free for you)

You haven’t received one of these in a good, long while… ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ I wanna tell you a short story. It’s about an OG Copy Legend, whose name you may have heard… but whose work you’ve likely never studied. No spoilers on his name just yet… But here’s my favorite quote about him, from David Ogilvy, which expresses this ink-slingers unique soul, and rare talent: “[REDACTED] was the most articulate rebel in the advertising business. He believed that advertising was too valuable an instrument to waste on commercial products… it justified itself only when it was used for social purposes.” - David Ogilvy Blasphemy! How many famous admen or copywriters have you ever studied or admired who believed that advertising SHOULDN’T be used to (ultimately) sell a product or service? (I’m gonna guess… not many!) Here’s a 2nd quote about him: “At the time, many of his peers regarded him as a scoundrel. In fact Business Week reported that his name was ‘anathema to his rivals.’” (Anathema: “Something or someone that one vehemently dislikes.” And yet… This surprise copywriter was best known for his natural ability to raise funds for critical social issues & crises. And better yet… He was the first copywriter to use the term “interactive” – who wrote conversationally with his readers… instead of “talking at them.” And better still… He wrote many of the quirkiest and most effective ads of all time… …in the process, breaking all the rules. (And you know how we copywriters LOVE our goddamn rules – and how much we RESPECT those who can break ‘em with brilliance…) Here’s a 3rd quote about him: “He helped launch the environmental movement and left a legacy of brilliant communication campaigns, which for the first time showed that advertising isn’t just about selling a product, it can be used to change the world.” And here’s what made him unique: - He never did a TV commercial in his life… - And he turned down or resigned business to keep his staff below 13… …because WHAT he was writing & advocating for was infinitely more important to him than HOW MUCH he’d make… Here’s a 4th & 5th quote about him: “[REDACTED] is the Velvet Underground to Ogilvy’s Beatles and Bernbach's Stones.” (Never a household name but, to the cognoscenti, a lot more inspirational and influential.) “The best of [REDACTED] is the best advertising ever done.” - Jeff Goodby (Jeff Goodby, a modern-day advertising legend, was one of the partners behind the famous “Got Milk?” campaign…) Goodby also said: “He foretold what’s happening on the Internet and social media.” As another quote continues: “That alone should be sufficient to win him universal respect. But the ads were just one aspect of his brilliance.” This quote explains his IMPACT: “He believed it was possible to use advertising to create issues and cause discussions [and] he would do it with one insertion and a few dollars, and cause big things to happen. “He invented that format, that style, that way of speaking and that kind of shocking way of presenting things so that it really broke through… “His advertisements and the ones we did together were highly efficient in that they were actually able to break out a subject or a point of view that had, up until this, not been discussed enough in public. “He was an iconoclast. He said he liked to throw a pebble in the water and see the ripples.” And this quote details his LEGACY: “And not only have his ads and ideas stood the test of time better than those of his more famous counterparts, his aphorisms are also more memorable. For did David Ogilvy, Bill Bernbach or Leo Burnett ever say anything as pertinent or challenging to future generations as [REDACTED]’s off-hand remark that ‘Changing the world is the only fit work for a grown man’? PHEW! Whatta goddamn legend… That’s why I FINALLY collected 108 of his legendary ads, which fittingly belong inside of our growing collection within the “Legendary Ads Vault.” And I want you to have it for FREE. Along with another incredible free bonus I’ve been working on for you… …I'll reveal more details tomorrow. Here’s to studying the rebels and the scoundrels to discover a new side of copywriting that may just help you find your authentic voice as a copywriter… Matt “Socrates” Bockenstette ===== P.S. – Tune in tomorrow… I’m revealing one of the most exciting (and highest-priced) free bonuses I’ve ever offered to our Copy Legends community… and you’re NOT gonna wanna miss out on getting your hands on it… P.P.S. – If you think you know… Respond to this email with who you think our newest legendary ad collection belongs to… I’d be damn impressed if you got it right… P.P.P.S – If you want these two bonuses… Please also respond to this email - this makes sure you’re on the list to receive tomorrow’s email with the exciting reveal… Hate my emails? Hate my face? 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