Re: Words. F*cking. Matter.

140 tattoos as proof. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ I have an entire right arm “WORD SLEEVE” filled with 140 words. And of course, they’re not just any ol’ words – they’re words that hold significant value to me. On the inside of my left bicep… I have the exact phrase I use to sign off the Copy Legends free email opt-in letter with: “Readiness is rare and revolutionary” Wrapped around my right bicep, I have these five phrases: “Fear is only a dream” (from yesterday’s email...) “Pain of discipline over pain of regret” “Live your truth” “Know this too shall pass” “Love faith hope” I also have lyrics from one of my favorite bands (Rise Against): “It’s how we survive that makes us who we are” And one dedicated to my family: “All because of you I believe in angels Not the kind with wings, no, not the kind with halos The kind that brings you home, when home becomes a strange place I’ll follow your voice, all you have to do is shout it out” And this one, as a constant reminder: “Despite the overwhelming odds, tomorrow came” I won’t list out all 140 of ‘em… But, here’s a snapshot of my right arm: ONE LAST IMPORTANT NOTE! Everything I’ve shared with you these past few days: - From my vulnerable share about my past addiction… - To the story of the 5 words that saved my life, and even… - This picture of the words I have tattooed on my arm… It’s all CONNECTED. Every last bit of it – and the common theme is that WORDS MATTER – every word we write and every word we speak. And for ME… This extends to the words I use to TEACH you – the words trusted by our fellow copywriters who also follow Copy Legends. Those who’ve put their faith in me… To guide ‘em – whether I’m selling a unique product or service... or teaching 'em how to assemble copy for themselves. Matt “Word Sleeve” Bockenstette ===== P.S. – Tomorrow... You’ll understand HOW this entire “Words Matter” theme has a direct connection to the FUTURE of Copy Legends. And WHY it’s about to change everything – for the better. No longer want to receive these emails? [Unsubscribe](. Copy Legends ‌