The #1 Swiped Sales Letter “Opener”

I encourage you to try this strategy in your copy. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ I’ve got a remarkable “Swipe Strategy” for you below. Some copywriters call it “infantile” & “amateurish” – that is, by those who underestimated Ed McLean. Let’s introduce it with a bit of style: “Probably nothing in the annals of direct mail has been more widely copied than the lead paragraph of a letter used by Newsweek magazine for nearly 15 years.” – Richard S. Hodgson Now – let’s set the scene a bit more: The letter we’re discussing today was the very first letter Ed McLean ever wrote on behalf of Newsweek. In his early copywriting days… He learned that he sold MORE when he focused on two key subjects: - The prospect’s needs and wants; and… - The product’s core benefits… He specialized in writing in the “You Orientation.” And this letter has it in SPADES – using the words “YOU” and “YOUR” a total of 55 times. And they weren’t just… Thrown in for effect, either – they all fit logically into the flow of the sales copy. And despite test... after test... McLean’s “sincere” copy style remained Newsweek’s “control” for 15+ years. Because nothing could beat it. It’s why the ideas expressed in his opening paragraph – and often the exact word-for-word positioning itself… Have been swiped for… More direct mail letters than any other opening approach ever developed. Here’s what McLean said about having his letter opening swiped: “I stopped collecting adaptations and outright swipes of the sincere letter opening years ago. It is interesting that few, if any, of these ‘take-offs’ were successful. I am convinced, now, that the mailers who used the sincere opening should not have stopped there. They should have also swiped the ‘you’ll get’ litany of any goodies on pages two and three.” Reading that quote out loud… I couldn’t have teased the “opening” any better myself, so I’ll use McLean’s 2nd & 3rd paragraphs to entice you even more: “You’ve undoubtedly ‘heard everything’ by now in the way of promises and premiums. I won’t try to top any of them. “Nor will I insult your intelligence. “If you subscribe to Newsweek, you won’t get…” If your market resonates with… The idea of having “heard everything” (hint: most of them do)… then McLean’s appeal shatters the familiar mold. My advice to you? Read Ed McLean’s famous Newsweek letter – it’s the ultimate teacher for this vital appeal – and you can find the full letter at the link below: [Must see: the #1 most swiped sales letter “Opening.”]( to mastering the art of selling through sincerity… Matt “Break the Mold” Bockenstette ===== P.S. – Wanna read the most bizarre sales letter question ever asked? It appeared as “teaser copy” on the envelope for Psychology Today – and it’s one of direct-response marketing history’s greatest questions. P.P.S. – Your next email… Includes the subject line that reads: “The #1 (Most Bizarre) Sales Letter Question” ==================== 🎁 Wanna Win Free Shit? Share your link to invite copywriters… To receive these Copy Legends emails: [( --- 🔐 Wanna See Your 10 Epic Reward Levels? --- ✅ Your Current Referral Count = 0 ==================== ==================== 🎁 Wanna Win Free Shit? Share your link to invite copywriters to receive these Copy Legends emails: [( --- 🔐 Wanna See All 10 Rewards? --- ✅ Your Current Referral Count = 0 ==================== No longer want to receive these emails? [Unsubscribe](. Copy Legends ‌