The “6 Motives That Make People Buy”

(How To Use “Reason-Why” Copy) ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Robert Collier was one of the… Great pioneers of what’s often referred to as “Reason Why Copy.” It was first made famous by famed copywriters like Claude Hopkins and John E. Kennedy. You see, it’s easy to look at… WHAT he sold – books, raincoats, and even briefcases (by mail) – and dismiss it – without curiosity – by thinking... “That doesn’t apply to me – I sell digital products!” (Or, insert: any niche, product, service, offer, excuse.) And that, my fellow ink-slinger… Would be the gravest of mistakes, because the truth here is... it doesn’t matter what the hell you sell. Because EVERYONE needs… A reason “REASON WHY.” A reason to click… A reason to read… A reason to buy… Robert Collier’s sales copy was a product of “Reason Why Mastery.” He always told the reader WHY the product had an attractive price. He always told the reader WHY it was in their best interest to act. He always told the reader WHY it was the solution to their pain. So, WTF was his secret? He had an intimate understanding of The “6 Motives That Make People Buy.” It’s also why… He dedicated Chapter 5 of “The Robert Letter Collier Book” to the topic. And I’m confident you’ll find his breakdowns fascinating. That’s why I’ve transcribed the key takeaways for you below: [Click here to discover Robert Collier’s “6 Motives That Make People Buy.”]( Here’s to you tapping into the reader’s deepest motivations... Matt “Reason Why” Bockenstette ===== P.S. – Every piece of sales copy… Needs to inspire your reader to take the following “sales-advancing action.” P.P.S. – And your next email… Gives you all the ammunition you’ll need – Inside, you’ll discover a complete list of the “31 Psychological Triggers.” ==================== 🎁 Wanna Win Free Shit? Share your link to invite copywriters… To receive these Copy Legends emails: [( --- 🔐 Wanna See Your 10 Epic Reward Levels? --- ✅ Your Current Referral Count = 0 ==================== ==================== 🎁 Wanna Win Free Shit? Share your link to invite copywriters to receive these Copy Legends emails: [( --- 🔐 Wanna See All 10 Rewards? --- ✅ Your Current Referral Count = 0 ==================== No longer want to receive these emails? [Unsubscribe](. Copy Legends ‌