Full Ad Story (#1 Ad In The World In 1945)

The Full Ad + Origin Story ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ What is The Penalty of Leadership? To answer that, let’s start back in 1914… when Cadillac had a real bastard of a problem. And here’s why: From the time it launched, Cadillac had established a strong reputation of LUXURY for its 4-cylinder cars. ENTER: Packard Motors... Cadillac’s largest competitor in the “prestige car” space, who recently launched their brand new 6-cylinder engine. As the “Survival of the Fittest” goes... Especially in the car manufacturing industry – Cadillac “upped the ante” in the fall of 1914 by… Launching their very own 8-cylinder engine – and it was bigger, better, and of British design. After all... If a V-6 engine trumps a V-4 engine, then a V-8 engine must trump a V-6 engine... right? Not for the fellas over at Cadillac. As Stephen Fox (author of “Mirror Makers”) explained: “...the V-8 was skittery at first, prone to short circuits and fires.” And of course... Packard, as a most worthy adversary, made the most of Cadillac's new blunder. ENTER: Theodore F. MacManus… He was the “star copywriter” for General Motors (who owned Cadillac.) And his advertising philosophy was much different from the many of the big-name, hotshot copywriters at the time (like Claude Hopkins). It’s one helluva story you’ve gotta read. Because if you love hearing “Ad Stories,” then you’ll find this one fascinating as fuck: [Click here to finish the story (and see the #1 “Greatest Ad Of All-Time.”)]( Here’s to adding the “soft sell” strategy to your copy armory… Matt “Teddy MacManus Super Fan” Bockenstette ===== P.S. – This one’s a triple-banger… By clicking the link above, not only do you get to finish the “Ad Story”... AND see the #1 voted ad in the world in 1945... But you’ll ALSO get your first… “Copy Breakdown” email, where we’ll analyze a powerful strategy used by... David Ogilvy in TWO of his most famous ads. P.S.S – If you’re a fan of Ogilvy... Then look for this next subject line: “David Ogilvy’s 2 Greatest Ads” No longer want to receive these emails? [Unsubscribe](. Copy Legends ‌