Copy Element Explained (Avalanche Effect)

($101,110 example inside.) ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Few copywriters learn to master it. After all, it takes a unique kinda skill. That’s why this email is so important. And why we’re not wasting any time. So – let’s dive straight the fuck in… Wanna know the opening line for the original Copy Legends sales letter? It was an attention-grabber. It was unorthodox. It was flashy. And in only the first 124 days… It generated $101,110 in sales. For a $7 front-end offer. BUT – most important of all... It accomplished its ONE objective. The opening line of that original Copy Legends sales letter? “Yippee Ki-Yay, Motherfucker.” And the opening line for the 2nd “Facebook Compliant” version? “It’s almost impossible to describe.” And the opening line for the newest email opt-in version that landed you here? “My sales copy used to flop.” That’s what we’re discussing today: Your OPENING LINES – the ones in your ads, sales letters, & emails – and what their SINGULAR OBJECTIVE is. And not just the first line, either… But the very first few lines that consist of your entire opening PARAGRAPH. Here’s the opening paragraph for the original Copy Legend sales letter: “Yippee Ki-Yay, Motherfucker. It’s one of those feelings you never forget. In fact, there’s nothing quite like it. That day you experience it for the first time. Here’s the opening paragraph for the “Facebook Compliant” version: “It’s almost impossible to describe. But I’ll tell ya this much… When your day finally comes… You’ll see for yourself – it’s all true… Everything they’ve always said about it. And it’ll feel like nothing you’ve ever felt before. I say that because it happened to me on July 31st, 2017. 1,291 days after making my 1st online sale.” Here’s the opening paragraph for the newest email opt-in sales letter: “My sales copy used to flop. Hard. Like a big belly. Off a 50-foot high-dive. And it didn’t start converting until I finally…” Do you see how each line INVITES you to read the next? It continues to build curiosity in the reader’s mind – it continues to pull them deeper into the copy. Take the MIDDLE example above, for example: “What’s almost impossible to describe?” “What’s all true??” “Who are THEY – and what have they always said?!” “WHAT HAPPENED ON JULY 31ST, 2017?!?!” To explain this strategy in more detail… And to explain that singular objective for your opening lines & paragraphs, I’m passing the mic to the “Original Copy Legend” from whom I learned it. [Click here to learn more about the “Avalanche Effect.”]( Here’s to learning how to master the art of your “opening”... Matt “Avalanche Effect” Bockenstette ===== P.S. – You know what to expect by now. When you click the link above, you’ll also receive your next email – 24 hours early. Inside, you’ll discover… The incredible story of the “#1 Voted Ad In The World” in 1945. P.S.S. – It’s one of the rare… Advertising marvels that never used the product (or the brand) name. Don’t miss this next subject line: “Voted #1 Greatest Ad In The World (1945)” No longer want to receive these emails? [Unsubscribe](. Copy Legends ‌