The ClickZ Digest | Zoopla's AI-Driven Marketing Campaign and How to Stand Out in the AI Market

[Subscribe]() | [Forward]() [Logo]() May 28, 2024 ClickZ Digest EDITOR’S PICKS INSIGHTS [Zoopla's AI-Driven Summer Marketing Campaign]() Zoopla is implementing a comprehensive marketing strategy, increasing its budget by 41% in 2024 to boost visibility and support estate agents. Emphasising AI-driven localised content, Zoopla generates tailored local market reports and area guides, offering detailed insights based on user search behaviour and preferences. AI INSIGHTS [Asda's Customer-Centric Rebranding Initiative]() Asda, a leading British supermarket, has undergone a comprehensive rebrand led by Havas London, introducing a new visual and corporate identity aimed at enhancing its sophistication while maintaining its value-focused reputation. The rebrand features a refreshed logo with a darker green hue, a playful yet sophisticated typeface crafted in collaboration with Colophon Foundry, and a suite of playful stickers, signalling a strategic shift in Asda's market presence. Brand Strategy INSIGHTS [The Role of Marketers in Determining Pricing Power]() Pricing power is a critical aspect of market strategy, enabling companies to raise prices without losing customers to competitors. It reflects a brand's competitive edge, often resulting from successful differentiation through innovation, quality, or consumer loyalty. Innovation plays a key role in pricing power, as seen with brands like Nike, where continuous novelty allows for premium pricing and protection against inflation. Marketers are crucial in building a brand's reputation and perceived value by crafting resonant narratives and focusing on full-price sales rather than discounts. Brand Utility WHAT WE ARE READING MARKETING TECH NEWS [Building the backbone of your brand]() Learn the essentials of building a strong brand foundation with a robust platform for consistency, creativity, and stakeholder empowerment at the DMWF. Join us June 26! HUBSPOT [50 Marketing Buzzwords to Know and Some to Avoid]() Navigate the marketing landscape with this guide to 50 essential buzzwords and phrases, distinguishing between must-know jargon and cringe-worthy clichés for effective communication. MARTECH [Salesforce Einstein: A deeper dive into data, personalization and Copilots]() Explore Salesforce's latest AI tools: Einstein Copilots and Personalization, enhancing data integration and decision-making for marketers, with a strong emphasis on data security. TOP VOICES INSIGHT FROM FOSPHA [Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers]() Analysis of 71 brands reveals optimal growth strategies for B2B and e-commerce marketers at different business stages, emphasizing the importance of funnel investment and channel balance for brand scaling. WHAT WE ARE LISTENING TO THE DRUM [How to Stand Out in the AI Market]() Stand out in AI marketing through TV ads, podcasts like The Drum Network, industry awards, events, innovative solutions, and specialist email briefings for the latest insights. [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()