The RIGHT way to use ChatGPT as a copywriter

Alex In My Inbox #75 ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Hey there, happy Friday! Welcome to Edition 75 of Alex In My Inbox. Alex In My Inbox is a weekly copywriting series where I share interesting, actionable, and hilarious copywriting tips from "Alex." Alex is an anonymous copywriter who shares these tips with me so I can share them with you.  But first, if you're looking for inspiration on how to scale your eCommerce business... Look no further than the remarkable journey of Bohten Eyewear, a sustainable eyewear brand that soared to new heights with [the help of 8fig.]( Bohten Eyewear, known for its eco-friendly and stylish eyewear, faced a common challenge among growing eCommerce businesses: the need for capital to expand operations and meet increasing demand. That's when they turned to 8fig for a tailored funding solution. [With 8fig's support]( Bohten Eyewear secured the necessary funding to scale their business and elevate their brand. They experienced remarkable growth, even catching the attention of Hollywood. Bohten Eyewear made its debut on the silver screen, showcasing their innovative products to a global audience. The partnership with 8fig allowed Bohten Eyewear to invest in marketing initiatives, expand their product line, and enhance their operational capabilities. By unlocking the power of external funding, Bohten Eyewear turned their vision into reality. If you're seeking a funding solution to fuel your eCommerce growth, take a page from Bohten Eyewear's success story. [Visit 8fig.co to learn more]( about how their tailored funding options can propel your business to new heights. sponsored  Today, Alex has an email about one weird way he’s using ChatGPT to improve his writing, without making a robot do the work for him.  Let’s read it.     Dear Chase, I’ve been using ChatGPT more and more recently. Everyone talks about how ChatGPT is going to replace copywriters. Unfortunately, I’ve found that not to be the case. Trust me. Everyone WANTS to have a pet robot that can do their work for them and then collect cash passively. I’ve tried it. ChatGPT is not good enough to just write stuff for you without your help. But, I’ve been using it in a roundabout way to make my writing better. I can’t hate on the robot. It actually does help. One thing that I think everyone should start doing is using these two commands that I’m about to reveal. A lot of us have been writing for so long that they start to develop bad habits. Anyone who writes more than 2-3k words per week is so used to the sound of your own voice that you might be missing things. I’m usually not open to criticism, but if the robot is telling me something, I’ll tend to listen. The first thing you can do with an email, a tweet, a long-form post, or a sales page is to simply paste the text into ChatGPT, and then ask it to analyze it. Make sure you say please. We don’t want to be rude to our future overlords. What it’ll do is read your text, go deep into what you’re saying, and it’ll share its thoughts with you. It’ll go line by line, and offer up complementary ideas. It’s kind of like a Twitter reply-guy, but not annoying. The second thing you can do is ask it (politely, again) to rate your text out of 10. It’ll rate it based on clarity, engagement, language usage, and relevance. It can be harsh sometimes, honestly. I asked it to rate some of my tweets, and it called me juvenile once. I got a 7/10. I then had to justify who my audience was, why they love my juvenile tweets, and ask it to reassess. Keep doing that until it gives you meaningful feedback. It’s a great way to get a non-biased opinion on your writing that’ll actually help you improve. I pasted everything I just wrote above, and gave it the first prompt. I asked ChatGPT to analyze what I have so far, and this is what I got: This email is primarily written as a conversation piece, sharing personal experiences and providing insight into how ChatGPT can be utilized for copywriting. Let's break down the main elements: Subject Line: "The RIGHT way to use ChatGPT as a copywriter" - This is a catchy and engaging subject line. It captures attention by implying a right and wrong way to use ChatGPT and appeals to the target audience (copywriters). Preview Text: "Alex In My Inbox #75" - It's likely that this is part of an ongoing series of emails, given the #75. The name 'Alex' is personalised, suggesting the author is known to the recipients, possibly as an expert in the field. Body: The email has a casual, conversational tone that makes it approachable and easy to read. The author, Alex, introduces himself as an active user of ChatGPT and dispels a common misconception about AI replacing copywriters. Alex presents an alternate approach to using AI, not as a complete replacement but as a tool to improve one's writing. He frames his discovery as something that could be beneficial for other writers as well, fostering a sense of shared learning and discovery. The humour ("We don’t want to be rude to our future overlords.") and personal anecdotes ("I asked it to rate some of my tweets, and it called me juvenile once.") make the email more engaging and relatable. The two concrete tips he provides are easy to understand and actionable. They allow the readers to see immediate value in applying these tips to their own use of ChatGPT. However, one thing to note is that, at least as of my knowledge cutoff in September 2021, ChatGPT doesn't actually have the capability to rate text on a scale or generate a detailed analysis of text, as the email suggests. This discrepancy could potentially be confusing or misleading for readers if they expect this functionality. Overall, the email effectively communicates the writer's ideas and promotes a fresh perspective on how to use ChatGPT as a tool rather than as a replacement in the field of copywriting. It was lying about not being able to rate text, because I asked it to rate the email after and this is what it gave me: Clarity: 8.5/10 - Your email is quite clear and the reader can easily understand your points. There's a clear flow of information from debunking a myth to providing practical ways to use ChatGPT. However, you may want to introduce your point about using ChatGPT in a new way earlier to provide context. Engagement: 9/10 - You use humor, personal anecdotes, and relatable language to engage the reader. Your email maintains a conversational tone throughout, which makes it more engaging. Language Usage: 8/10 - The language used in the email is conversational, appropriate for your audience, and maintains a consistent tone. There's room for improvement in varying sentence structure to maintain reader interest. Relevance: 9/10 - Your topic is very relevant to your audience, and you address a common misconception about AI among copywriters. You also provide practical advice which increases the relevance of the email. Not the greatest score in the world, but at least it didn’t call me juvenile. Yours truly, Alex. Sent from my pet robot     I hope you enjoyed this week's Alex In My Inbox edition. Have a great weekend, Chase P.S. Here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](     © 2023 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782