The first step to writing high-converting copy?

Knowing exactly who you're writing for. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   Next week I'm launching an AMAZING new course. Get on the waitlist to [get a special discount.](     Happy Tuesday! Today's Must Read Content Piece: The first step to writing high-converting copy?  Knowing exactly who you're writing for.  Here are [10 questions you must answer]( to understand your prospects fully.  (Don't write a word of copy before you've [answered these](     Copywriting Tip of the Week:   It's Super Important to Optimize Your Copy for Different Reading Styles Everyone reads copy differently. Some read thoroughly from the start. Others prefer to skim until something catches their eye. Good copy is optimized for both reading styles. Here’s how you can optimize your copy for both styles: - Thorough Readers: Create a compelling and clear introduction to engage readers right from the start. Ensure the entire copy flows logically and maintains interest throughout. - Skimmers: - Headings and Subheadings: Use clear and descriptive headings to guide readers through the content. - Bullet Points and Lists: Highlight key points with bullet points for easy scanning. - Bold and Italics: Emphasize important information using bold or italics to draw attention. Recommended Next Steps: - Review your copy to ensure the introduction is engaging. - Break down the content with headings and subheadings. - Use bullet points to highlight essential points. - Apply bold or italics to key information. By optimizing your copy for both thorough readers and skimmers, you'll be able to effectively engage a wider audience.       Email Marketing Tip of the Week:   An email is basically a 5-step funnel. By focusing on optimizing each step, you can increase engagement and drive more clicks. Here’s how to think about this: - Subject Line → Open: Create a compelling subject line that piques curiosity and encourages your subscribers to open your email. - Action Step: Test different subject lines to find what resonates with your audience. - Open → Headline: Once the email is opened, the headline should immediately grab attention and promise value. - Action Step: Use clear, concise, and benefit-driven headlines. - Headline → Body Text: The headline should seamlessly lead into the text, providing valuable content or information. - Action Step: Make sure your body text is relevant, engaging, and aligned with the headline. - Body Text → CTA: The body text should naturally lead to a call-to-action (CTA), guiding the reader on what to do next. - Action Step: Place the CTA prominently and make it easy to understand and act upon. - CTA → Click: The CTA should drive the recipient to take the desired action, such as clicking a link. - Action Step: Test different CTA placements, wording, and designs to maximize clicks. Recommended Next Steps: - Regularly A/B test each element to continuously improve performance. - Keep your messaging clear and focused on the recipient's needs. - Use analytics to track the effectiveness of each step and adjust accordingly. By simplifying your email funnel and focusing on these key steps, you can create more effective and engaging emails that drive results.     New Course Announcement:   Next week, I'm launching a course that dives deep into sharing the secrets of how to land clients for your business.  If you're...  a) Struggling to land your first few clients  and/or  b) Could use more clients  This course is for you.  [Register here to get a special discount at launch.](     A/B Testing Resource of the Week:   Here are 8 ways you can increase your conversions with A/B Testing:     Creating Effective CTAs That Convert:   A good Call-to-Action (CTA) is essential for driving engagement and conversions. To create compelling CTAs, implement these three things: - Offers a Benefit: Clearly state the value or benefit the reader will gain. - Action Step: Identify the primary benefit your audience cares about and highlight it in your CTA. - Provides a Medium: Specify the action the reader should take. - Action Step: Use action verbs to make the desired action clear and easy to follow. - Handles an Objection: Address any potential hesitation or concern the reader might have. - Action Step: Think about common objections your audience might have and proactively address them in your CTA. Example of an Effective CTA: “Click here to heal your gut (without any pills)” How to Apply These Principles: - Benefit: Highlight the primary advantage the reader will gain. In the example, "heal your gut" is the clear benefit. - Medium: Use direct and simple language to indicate the action. "Click here" tells the reader exactly what to do. - Objection Handling: Address potential concerns upfront. "Without any pills" reassures readers who might be wary of medication.  By incorporating these elements into your CTAs, you can make them more compelling and increase the likelihood of your audience taking the desired action.     Must Attend In-Person Event: I'm speaking at the #1 ecommerce event in September. This is the ONLY in-person event I plan to speak at and attend this year. I HIGHLY recommend [purchasing your ticket]( ASAP, as they sold out last year.     Newsletter Transparency: Here are my newsletter stats from last week: - Recipients: 80,338 - Subject Line: 7 email personalization strategies to get more opens, clicks, and sales - Preview Text: this can boost your emails' performance by 41% (or more) - Open Rate: 51.10% - CTR: 1.70%     Have a great week and make sure to send some emails! - Chase  P.S. I feel incredibly grateful to be named as the [#1 Ecommerce Influencer to follow]( from Shopify.    Before you go, here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](     © 2024 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782