jam packed email marketing & copywriting edition

an email campaign idea, new podcast episode, chatgpt prompt and more ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   I'm insanely excited to have Walmart sponsoring this edition! If you own, run, or work at an ecommerce brand, you need to be selling on Walmart's Marketplace. [Learn more here.](     Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in:     Email Campaign Idea - The Wedding SZN Email: - Email Examples: - [The Wedding SZN Email Example 1]( - [The Wedding SZN Email Example 2](  Purpose/Context of Email: It's truly the season of love from now until October. Wedding season is upon us, and it's up to you to help your audience pick some outfits so they aren't dressed in something weird. Lots to focus on for this one so let's jump in. [Example 1]( is from Cult Gaia. You'll notice that this email is styled like a fashion catalog from the 90s. I think that's done on purpose, because it's kind of an aesthetic. Also, one line of copy. One line. This is so image-heavy because it's just meant for you to scroll through all of the options right there in the email. Interesting idea here. You should try it. [Example 2]( is from Reformation, another fashion brand. The difference between this one and the last one is that we have some recommendations based on the person's personality and role at the event. I think this is an interesting way to do it. Also, you know this by now, but I think it would get a higher click rate if they left out most of the images and added some curiosity by leaving out the stuff they actually wanna see. Just a thought, but I've seen that work really well.  Segment: - Your engaged segment  Subject Line Idea: - It's wedding season! - WEDDING SZN - Dress for second best (of course)  Preview Text Idea: - See what's in store. - GET READY. - It's her day.     Copywriting Resource #1 of the Week: Copywriting in a nutshell: >> Tell them their problem >> Make the problem hurt >> Tell them there’s a solution >> Show them the solution >> Tell them what’s included >> Tell them how much it costs >> Give them a guarantee >> Ask them to buy Stop overcomplicating it.     Partner of the Week: When your brand creates adaptive apparel for people with disabilities, it’s important your products are available in more places, to remain more accessible as a company—just like No Limbits. But being a seller in [Walmart Marketplace’s]( Ecommerce ecosystem doesn’t only help boost your online presence. It also gives you access to: - Millions of our online customers - Innovative programs that help you scale - Walmart’s omnichannel advantage And right now, new sellers who join can save up to 50% on referral and fulfillment fees.* So, open the door to opportunity like No Limbits and get started on Walmart.com today. *Conditions apply. Follow the link below for the full terms and conditions. [Learn more here.](       Copywriting "Meme" of the Week: What copywriters do — 2024 edition  Credit: Cain Lewis       Copywriting Resource #2 of the Week:  7 must-know copywriting lessons: - Research Your Target Audience: Understand who they are and what they need. - Identify Their Pains, Desires, and Objections: Get into their minds and know what they care about. - Lead with Their Pains: Start by addressing the problems they're facing. - Transition into Their Desires: Show them the possibilities and solutions. - Handle Their Objections: Address any concerns they might have upfront. - Present Your Product: Introduce your solution as the answer to their problems. - Call to Action: Encourage them to take the next step.       ChatGPT-4 Marketing Prompt: Write [number] event marketing ideas that promote our client's upcoming event and encourage registrations from their target audience. Context: Target audience — [your target audience here] Client's event — [your client's event here] Event marketing goals — [your event marketing goals here] Inspiration: "[event marketing inspiration one]" "[event marketing inspiration two]" "[event marketing inspiration three]" Formatting guidelines: "[your formatting guidelines here]"     IMPORTANT UPDATE:  I have an INSANE course dropping at the end of the month.  My course will teach you how to acquire more clients for your agency or freelancing business.  Covering everything from cold emails to cold DM’s to lead magnets and so much more.  If you want a special discount when it launches, [sign up here for free.](     I hope you enjoyed this edition. Hit reply and let me know! - Chase   P.S. Here are two ways we can work together: 1. If you own/run an ecom brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( My agency has worked with some of the fastest growing DTC brands from Health-Ade to Poo Pourri to JuneShine to Eight Sleep and 100's of others: [Please fill out these few questions, and let's chat!]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](     © 2024 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782