jam packed email marketing & copywriting edition

an email campaign idea, new podcast episode, chatgpt prompt and more ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   The Perfect Customer Support, Every Time: [Harness AI]( to provide top-notch support. Get incredible operational & cost efficiencies.     Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in:     Email Campaign Idea - The New Arrivals Email: - Email Examples: - [The New Arrivals Email Example 1]( - [The New Arrivals Email Example 2](  Purpose/Context of Email: The trusty new arrivals email. It'll never let you down. Works really well for people who are big fans of the brand because they're always ready to add to the collection, and it's great for people who haven't purchased yet, because this might be the time they finally do so. The way you design this email is everything, and we're gonna look at two different styles here. Check this out. [Example 1]( is from Stand Studio. Look how simple this email is. A banner with their name in big letters, one image, one line of copy, and a CTA. It's actually crazy to think about how 6-7 people went into making this campaign, because it looks so basic...but I bet it crushed. You've heard me talk about how leaving details out will usually make for a more engaging email. When people are curious, they click through. When they click through, they're more likely to buy. Stand Studio understands this, and probably drove a ton of traffic from this. [Example 2]( is from Lunya, one of our faves. They have a similar design style to Stand Studio, but they went in a completely different direction with this email. They rely less on conversion tricks and way more on brand. Their brand is so cool and interesting that you're intrigued no matter what. The products are high quality, and it's something you want to show off in the email because it's unlike what every other brand is doing. The moral here is to find your strength and play to it. That's how you make a really good email. Segment: - Your engaged segment  Subject Line Ideas: - NEW ARRIVALS - New products just landed - These new arrivals are ready for you  Preview Text Ideas: - Come and get em. - Come take a look. - Are YOU ready?     Email Marketing Tip of the Week:  Email marketing is most effective when integrated with other marketing channels.  Here's how to make it happen: - Social Media Integration: - Encourage email subscribers to follow your social media accounts. - Share social media content in your emails. - Use social media insights to personalize email content. - Content Marketing Synergy: - Feature blog content in your emails to drive traffic to your website. - Use email feedback to tailor your content marketing strategy. - Retargeting Across Channels: - Implement retargeting ads for those who click specific links in emails. - Use email engagement data to refine your retargeting strategies on other platforms. - Coordinated Promotions: - Launch campaigns simultaneously across email, social media, and your website. - Use consistent messaging and visuals across channels for a cohesive brand experience. - Leveraging Customer Data: - Combine insights from email interactions, social media, and website analytics for a 360-degree view of your customer. - Use this data to create highly personalized marketing messages. - Cross-Channel Analytics: - Monitor how each channel contributes to your sales funnel. - Adjust strategies based on which channels perform best for specific goals.     Partner of the Week:  I was listening to Josh, the founder of Snow Teeth Whitening, talk about how he didn't have to hire as many customer support reps because he started to resolve 40％ of customer tickets with self-service.  I was curious to learn more and discovered he's leveraging AI to help his small but nimble team punch way above their weight when it comes to answering customer ticket tickets in a timely and efficient manner.  It's pretty cool how his "AI agents" can reply exactly like the real people on his team do. His AI drafts accurate and personalized replies for each inquiry, which speeds up the response process greatly.  [This is the platform he's using]( to deliver the perfect customer support every time.     Copywriting Tip of the Week: Copywriting is applied psychology.  Specifically, applied cognitive biases.  Here are 5 cognitive biases you can use to create high-converting copy:  - Ambiguity Bias: Ambiguity bias is when we avoid decisions because of a lack of information. How to use it: Give people all the information they need about your product: - Price - Offer - Benefits - Features - Advantages More information = higher buying intent. - Bandwagon Bias: Bandwagon bias is when we believe something just because other people believe it. How to use it: Gather testimonials, case studies, shout-outs, and reviews. Then, spread those throughout your copy. - Anchoring Bias: Anchoring bias is when we use pre-existing data as a reference point for all subsequent data. How to use it: Before presenting your product's price... Mention how expensive the other alternatives are. This will make your product appear cheaper in comparison. - Confirmation Bias: Confirmation bias is our tendency to cherry-pick information that confirms our beliefs. How to use it: Empathize with your readers in your copy. Let them know you feel, think, and behave like they do. - Story Bias: Story bias is when we believe information because it's a part of a story, even though the facts don't support it. How to use it: Use a one-of-a-kind story to hook your readers. Make sure your story is interesting, engaging, and (especially) true.     ChatGPT-4 Marketing Prompt: Write [number] testimonial request email templates that encourage our client's customers to share their positive experiences and help build trust with potential clients. Context: Target audience — [your target audience here] Client's business — [your client's business here] Testimonial goals — [your testimonial goals here] Inspiration: "[testimonial request email inspiration one]" "[testimonial request email inspiration two]" "[testimonial request email inspiration three]" Formatting guidelines: "[your formatting guidelines here]"     Upcoming Virtual Event: There are more advertisers than ever scrambling to win customers’ focus.  The secret to standing out from the masses? Tailored landing pages.  But 63% of executives say that providing tailored experiences is a challenge for their business. Are you facing the same issue?  Join Elastic Path's SVP of Marketing, Grant Deken, as he walks through [how to create tailored experiences]( that maximize your marketing spend.  You can register for this [free webinar here.](     I hope you enjoyed this edition. Hit reply and let me know! - Chase   P.S. Here are two ways we can work together: 1. If you own/run an ecom brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( My agency has worked with some of the fastest growing DTC brands from Health-Ade to Poo Pourri to JuneShine to Eight Sleep and 100's of others: [Please fill out these few questions, and let's chat!]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](     © 2024 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782