7 email personalization strategies to get more opens, clicks, and sales

this can boost your emails' performance by 41% (or more) ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   REMINDER: There are 26 hours left to [save 50%]( on my Ecommerce Email Marketing Course.     Happy Monday! Today's Must Read Content Piece: Email personalization can boost your emails' performance by 41% (or more).  But personalization goes WAY beyond just calling your subscribers by their first name.  Here are 7 personalization strategies to get more opens, clicks, and sales:  (From a $150M email marketer)  1. Personalize the Subject Line:  Incorporate personal details such as: - Age - Name - Interests - Location - Recent Activity Bonus Tip: See if you can leverage multiple of these simultaneously.  [Learn the 6 additional email personalization strategies here.](     Email Marketing Tip of the Week:   Email marketing is more than just metrics—it's about creating meaningful connections. Here’s how to build those connections: - Create Trust: Be transparent and consistent in your messaging. Show your audience that you value their privacy and opinions. - Provide Value: Offer content that educates, entertains, or solves a problem for your subscribers. Tailor your emails to meet their needs and interests. - Build Relationships: Engage with your audience through personalized messages and responsive communication. Show appreciation and acknowledge their loyalty. - Establish Your Presence: Maintain a consistent brand voice and aesthetic. Regularly update your subscribers on what’s new and exciting about your brand. - Share Your Message: Clearly communicate your brand’s mission and values. Use storytelling to make your message resonate on a deeper level. By focusing on these elements, you'll naturally see an improvement in your metrics, as a loyal and engaged audience translates to better performance.       Marketing Tip of the Week: The best type of marketing is the one that sells to people without them even realizing they're being sold to.  Here are 3 quick tips to make this happen: - Storytelling: Craft compelling narratives that resonate with your audience's emotions and interests, naturally leading them to your product or service. - Content Marketing: Provide valuable, informative, and entertaining content that addresses your audience's needs and subtly highlights the benefits of your offering. - Native Advertising: Blend your promotional content with the platform it appears on, making it feel like a natural part of the user experience.     Flash Sale on My Ecom Email Marketing Course:   If you read my email yesterday, you know I'm running a rare flash sale on my flagship Ecommerce Email Marketing Course.  Thousands of happy customers constantly rank my course as the #1 best and most popular Ecommerce Email Marketing Course.  Many of the top ecommerce brands, agencies, and influencers have successfully completed my course and attribute much of their email marketing success to it.  If you want to increase the revenue of your (or your clients') ecommerce brand through email marketing, then my course is for you.  I teach the must-know foundational email marketing tactics that every new and scaling brand needs to be leveraging.  It covers everything from email flows to email campaigns, email segmentation, email deliverability (and more).  And for the next 26 hours, you can save 50% on this course.  [This link will automatically apply 50% off for you.](  As of right now, this flash sale is looking like it might be one of my most successful promotions, as everyone seems to realize the need to double down on their email marketing channel.  If you want to check out the [homepage]( to learn more about the course, do that here.  And make sure to [use this link]( to automatically apply the 50% off special pricing (or enter the discount code HALFOFF at checkout).     Copywriting Tip of the Week:   To make your copy more engaging, avoid writing it like a: - Speech - Lecture - Monologue Instead, aim for it to feel like a conversation. Here’s how to make your copy conversational: - Use a Friendly Tone: Write as if you’re speaking to a friend. Use simple, relatable language and avoid jargon. - Ask Questions: Involve your readers by asking questions that encourage them to think or respond, making them feel part of the conversation. - Use Personal Pronouns: Use "you" and "we" to create a sense of connection and inclusivity. - Be Concise: Keep your sentences short and to the point. Long-winded explanations can feel like a lecture. - Add a Personal Touch: Share personal stories or anecdotes to make your message more relatable and engaging. By making these adjustments, your copy will feel more like a conversation and less like a one-sided monologue. And thus, it'll perform much better.     Important Life Lesson:   Arguably the most important lesson I’ve learned:  People perceive there to be (invisible) barriers in most situations in life.  Once you can train your mind to understand this and see past the barriers, everything changes.  A common one I faced early in my career was the divide between being an “entry” level employee and “senior” leadership.  Everyone else who was junior like me was too afraid to befriend upper management.  After I realized this, I wasn’t smart enough to be afraid or I just didn’t care, either which way, I became really close with upper management by being someone they could depend on for tasks within and beyond my scope of work.  I ended up being able to manage a team and take on responsibilities I otherwise wouldn’t have, had I not gone out of my way to prove myself to them.  This has led me time after time to connect with the people I need and want for us to both/all benefit.  And even today, I have some A-list people and celebrities in my circle that I hit up and just add value.  I’ll randomly think of an idea that can help one of their businesses and I’ll drop them a note about the idea + how to execute it.  And every time I see them in-person, they’re coming to me for advice for things I’ve shared and things I’m an expert in.  So… — Send that message. — Talk to that person. — Help someone who seems unhelpable.  Because remember…. — The barrier really only exists in your mind, not in reality.  Otherwise, you’re only holding yourself back from achieving your potential.  I hope this is helpful!     Must Attend In-Person Event: I'm speaking at the #1 ecommerce event in September. This is the ONLY in-person event I plan to speak at and attend this year. I HIGHLY recommend [purchasing your ticket]( ASAP, as they sold out last year.     Newsletter Transparency: Here are my newsletter stats from last week: - Recipients: 82,343 - Subject Line: 10 overlooked copy elements worth paying attention to - Preview Text: (ignore these at your own risk) - Open Rate: 51.40% - CTR: 1.50%     Have a great week and make sure to send some emails! - Chase  P.S. I feel incredibly grateful to be named as the [#1 Ecommerce Influencer to follow]( from Shopify.    Before you go, here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](     © 2024 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782