Business 2 Community Newsletter - July 17, 2017

[Weekly Top Articles & Featured Content in Your Inbox]( Business 2 Community Newsletter July 17, 2017 Issue Upcoming Webcasts JUL 19 [July 19 – 2pm ET The Blueprint to Build Trust in a Digital World Register Now]( JUL 26 [July 26 – 2pm ET Best Practices for Engaging Your Channel Partners Register Now]( AUG 01 [August 1 – 2pm ET SEO: How to Outrank Your Competitors on Google (Our Step-by-Step Process) Register Now]( AUG 09 [August 9 – 2pm ET How to Drive Bottom-of-Funnel Results from Your Blog Register Now]( Featured Downloads [icon image] [How Artificial Intelligence Can Help Organizations Align Marketing and Sales Teams]( [icon image] [12 Sales Enablement KPIs for Enterprise Sales Leaders]( [icon image] [The Ultimate Trade Show Budget Worksheet]( [icon image] [Email List Building in the New Era of Email Marketing]( [icon image] [Omnichannel Customer Support for B2B]( Sponsored White Papers [icon image] [CX Market Insights with Gartner Research Vol.1]( [icon image] [The Ultimate Pre-Launch Checklist for WordPress Sites]( [icon image] [Gartner Predicts 2017: Digital Initiatives Must Focus on Long-Term Transformation to Avoid Failure]( Popular This Week [How to Use Video Marketing on Each Social Media Platform]( by [Ana Gotter]( Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides storage for the content and products you love. Each social media site is designed to serve a different purpose, so we use it differently. It’s no surprise, then, that we’ll watch—and expect—different types of video on each platform. [Read More]( [6 Reasons Your Marketing Efforts Should Include a Blog]( by [Liz Papagni]( Starting—and maintaining—a business blog is hard. We know. Creating a content calendar, conducting research, and setting aside the time to write and publish can take a huge chunk out of your time. That’s why so many companies end up forgoing a blog altogether or only contribute a few times per year. Sure, anything you add to your website can help, but a back-burner blog means you’re missing out on one of the most powerful marketing tools available. [Read More]( [How to Build a Better Relationship With Your Brand’s Social Media Audience]( by [Sahail Ashraf]( There is one clear aspect of social media that helps it to stand head and shoulders above the other marketing channels you may have access to. Of course, there are lots of shiny bells and whistles and plenty of platforms to develop a presence on, but the whole thing, the whole shebang, relies upon one key factor. That factor is engagement. If your client’s brand does not have engagement, there is literally no point in posting updates and having likes. All you’re doing is shouting into the void. [Read More]( [How to Drive Event Engagement Using Social Media Marketing]( by [Steven Tulman]( Summer has solidified its place as the season for hosting events, which makes it important to make sure you’re utilizing social media management to the fullest extent. Social media has changed not only how events are promoted, but also how attendees engage with the brands and influencers at play. [Read More]( [The Strategic Role of Digital Consultants for Startups and Small Business]( by [Mario Peshev]( Starting a business is a challenging endeavor that requires a lot of industry knowledge combined with know-how in marketing, web design and development, sales, accounting, legal activities (to name a few). As a solopreneur or a small team, covering the most out of all areas is expensive, if not impossible to focus on in the early days. The role of a digital consultant is underappreciated by business owners trying to reverse-engineer the strategies incorporated by competitors and large enterprises. [Read More]( Featured BrandViews Articles [How Online Freelancing Platforms Are Transforming the Way We Work]( by [Amy Sept]( [6 YouTube Innovations You Need to Know About]( by [Ryan Shelley]( [Scaling Your Business With Sales Operations]( by [Matt Tharp]( [2 Reasons to Embrace Marketing AI]( by [Matt Ellis]( [How to Keep Up With Social Media News in Just 10 Minutes a Day]( by [Alfred Lua]( Editor’s Picks [11 Expert Tips for Pairing Images With Blog Posts]( by [Randy Milanovic]( [3 Important Things to Nail Down Before You Start a Business Blog]( by [Steph Marsh]( [Why You Should Care About Your Writing Style]( by [Matt Brennan]( [10 Stats That Prove Startups and Small Businesses Need PR]( by [Nora Leary]( [This is How to Be a Leader in Name Only]( by [Liz Kislik]( If you haven't already, please join us on: [Twitter]( [Facebook]( [LinkedIn]( [Google+]( [Pinterest]( [StumbleUpon]( [SlideShare]( [Powered by AWeber]( © Business 2 Community, P.O. Box 459, Malvern, PA 19355, USA [Visit Us Online]( | [Explore Our Webcasts]( | [Browse Our White Papers]( This message was sent to: {EMAIL} To change your subscription settings please use the link below. [Unsubscribe]( | [Change Subscriber Options](