Business 2 Community Newsletter - January 3, 2022

[Business 2 Community]( B2C Weekly Newsletter January 3, 2022 Issue Popular This Week [Why Amazon Should Drop the “Alexa” Name]( by [Ahmed Bouzid]( I was part of the Amazon Echo team back in 2015, it never occurred to me — not even once — that giving the voice assistant a human name could be an issue worth debating, let alone a decision that could negatively impact real human beings, many children. I don’t remember once having a conversation with my Amazon colleagues about the matter. At the time, we were all feverishly focused on one thing: adding more capability to the Echo to help Alexa “grow up” from a tiny “baby” that barely spoke to an assistant that could. [Read More]( [4 Steps to Set Business Goals You’ll Actually Achieve in 2022]( by [Michelle Palacios]( so easy to get sucked into the day-to-day tasks of running a business and completely lose sight of your big picture goals but it doesn’t have to be that way. This year give yourself the gift of clarity with a simple 4 step system to set and achieve your business goals. [Read More]( [Your Handy Dandy Google E-A-T Checklist]( by [Jon-Mikel Bailey]( is mentioned 137 times in the Quality Raters Guide. This is a guide updated regularly that serves as the handbook for the 10,000+ raters who assess whether or not Google’s SERPs (search engine results pages) are delivering quality links and information. [Read More]( [9 Tips to Build a Relationship with Your List and Make It Profitable]( by [Karen Repoli]( I first dipped my toes in the internet marketing game, the prevalent catchphrase was, “the money is in the list.” All the gurus were telling us it was the way to internet marketing millions so we all tried to build our lists as big as possible. As a virtual assistant, I advised my clients to put their opt-in box at the top right of the site and create an impressive opt-in offer to entice visitors to share their contact information. [Read More]( [Social Media Hashtags: How To Use Them On Each Social Media Platform For Optimal Success]( by [Erika Taylor Montgomery]( the hashtag first hit the social media scene, it has swept users off their feet. The simple symbol rebranded the “pound sign” or “number sign” and secured its place in our culture; it is not going anywhere anytime soon. When first encountering this popular social media tool, it might be a bit confusing to understand how to effectively use it. But, with a bit of guidance and advice, you’ll be a hashtag pro in no time at all. [Read More]( Editor’s Picks [5 Content Marketing Mistakes that Need to Stay in 2021]( by [Syed Balkhi]( [SEO Keyword Research – 10 Mistakes to Avoid]( by [Debra Murphy]( [3 Tips For Creating a Productive Work Atmosphere in a Remote Environment]( by [Daglar Cizmeci]( [Positioning Strategy 101: How to Develop Your Own Master Plan]( by [Wendy Marx]( [How to Increase Sales on Instagram in 2022]( by [Kasia Slonawska]( © Business 2 Community, P.O. Box 459, Malvern, PA 19355, USA [Twitter]( [Facebook]( [LinkedIn]( [Visit Us Online]( | [Become a B2C Contributor]( | [Webcast Library]( | [Research & White Papers]( [Powered by AWeber]( This message was sent to: {EMAIL} To change your subscription settings please use the links below. [Unsubscribe]( | [Change Subscriber Options](