Business 2 Community Newsletter - December 13, 2021

[Business 2 Community]( B2C Weekly Newsletter December 13, 2021 Issue Popular This Week [Why On-Page SEO is Crucial and How to Improve It]( by [Emily Standley]( crucial nowadays with all the competition on the web that every business’ strategy should be focused on ranking as high as possible in the search engines. Basically, what good SEO is about is trying to develop a website that Google’s algorithm absolutely loves. The factors in Google’s algorithm can be divided into two categories that will determine the ranking of your website: on-page factors and off-page factors. [Read More]( [How to Use Intention-Setting to Set Better Business Goals]( by [Michelle Palacios]( 2022 rapidly approaching many business owners are eagerly wrapping up their 2021 plans and getting ready to set fresh goals for the new year. But before you dive headfirst into goal setting, it’s critical you pause and take a moment to set clear intentions for the coming year. [Read More]( [5 Essential Retargeting Campaign Tips]( by [Erin Hynes]( is a tried and true strategy for delivering those highly coveted conversions. This campaign strategy will help you meet your lower-funnel conversion goals, while also nurturing leads, improving customer engagement, strengthening awareness in the upper funnel, and building customer loyalty. Read on to learn what retargeting is, and essential retargeting campaign tips. [Read More]( [3 Digital Marketing Tactics That Will Increase Your Website’s Conversion Rate]( by [DeJuan Wright]( sales, sales…the dreaded word that makes executives’ heartbeat a little bit faster whenever they hear it. For some, that increased heartbeat can be directly attributed to the sheer enthusiasm that comes with achieving sales goals and all the perks and rewards affixed to sales success. However, for other executives – the word “sales” is a perturbing term that gives them nightmares while sleeping and goosebumps when they’re awake. [Read More]( [How to Overcome Facebook’s Latest Ad Targeting Limitations]( by [Cody Barras]( your own channels and content has never been more important. Last month, Meta (the social media goliath formerly known as Facebook) announced that they would be removing certain ad targeting options for “topics people may perceive as sensitive, such as options referencing causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation.” [Read More]( Editor’s Picks [10 Stats to Consider When Building a B2B Content Marketing Strategy]( by [Rachel Cunningham]( [What Should Be Included in Your Next Social Media Audit?]( by [Arik Hanson]( [8 Marketing Tips to Boost Your Website Traffic This Festive Season]( by [Dinesh Agarwal]( [Make Collaboration Easier by Eliminating the Fear of Threat]( by [Liz Kislik]( [3 Major Online Advertising Trends for 2022]( by [Andy Donovan]( © Business 2 Community, P.O. Box 459, Malvern, PA 19355, USA [Twitter]( [Facebook]( [LinkedIn]( [Visit Us Online]( | [Become a B2C Contributor]( | [Webcast Library]( | [Research & White Papers]( [Powered by AWeber]( This message was sent to: {EMAIL} To change your subscription settings please use the links below. [Unsubscribe]( | [Change Subscriber Options](