Business 2 Community Newsletter - April 24, 2017

[Weekly Top Articles & Featured Content in Your Inbox]( Business 2 Community Newsletter April 24, 2017 Issue Upcoming Webcasts APR 25 [April 25 – 2pm ET Influencer & Advocate Marketing: 5 Secrets to Success Register Now]( MAY 04 [May 4 – 2pm ET The Death of Email Marketing and How to Avoid It Register Now]( MAY 29 [May 29 – 2pm ET 5 Growth Hacks To Double Your Revenue Using Social Data Register Now]( Featured Downloads [icon image] [12 Sales Enablement KPIs for Enterprise Sales Leaders]( [icon image] [What’s Working in Employee Advocacy]( [icon image] [The Ultimate Guide to Trade Show Planning]( [icon image] [The Essential Target Audience & Buyer Persona Worksheet]( [icon image] [21 Tips to Thrive in eCommerce]( Sponsored White Papers [icon image] [5 Musts to Pass The First Impression Test on Your Website]( [icon image] [6 B2B Metrics Your CEO Actually Cares About]( [icon image] [Building Buyer Personas Yields Serious Marketing ROI]( Popular This Week [Google Data Studio: 3 Easy Steps to Your Website Analytics]( by [Ann Mills]( Have you ever wondered what percentage of your website visitors are returning, how long they stay on your website or what pages they look at while they are there? Google Analytics (GA) tracks a multitude of statistics like these, yet according to BuiltWith, only 7.8 percent of the 370 million websites on the Internet use Google Analytics. Given what Google Analytics can do, the percentage is shockingly low, but understandable too. Although GA has long provided a treasure trove of information about a website and its traffic, for business owners, it’s not been an intuitive interface to tackle. Now, there’s the incredibly user-friendly Google Data Studio. [Read More]( [How Landing Pages, Ad Campaigns, and Marketing Interact in Business]( by [Jaime Nacach]( Successful modern marketing hinges on the ability to craft impactful advertising campaigns that convert leads into customers, and there are countless tools available for accomplishing this. Three of the biggest contributors to your marketing success will invariably be your marketing automation platform, ad campaign, and landing pages. When you get these three facets of your marketing efforts working in sync with one another, the results can be astounding. [Read More]( [SEO - Back to Basics]( by [Rachel Hand]( You should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. Try searching for long-tail key words (multiple words to create a search phrase) and short-tail key words (1 or 2 words to create a search phrase) to see where you appear in the search listings, in comparison to your competitors. This is always the best starting place for any campaign, then you can see exactly what is popular and what is not. [Read More]( [4 Steps to Create Awesome Interactive Content]( by [Vanessa Porter]( People demand a lot from marketers these days. Marketers aren’t just expected to generate more leads, they’re also being asked to create more engaging experiences that convert visitors every time. That is, of course, far easier said than done. It might seem like creating these win-win scenarios–when your audience is satisfied with an awesome experience, and you get the lead information you need–is like finding a four-leaf clover. But it doesn’t need to be that way. [Read More]( [A Blogger’s Guide to Understanding Google Analytics]( by [Renee Shupe]( At its most basic, Google Analytics is a reporting tool that can tell you what’s happening on your website. It can tell you which blog posts are being read the most, where you’re getting traffic from (called referrals), how long visitors are staying on your website and you can even track how many people sign up by using the goal feature in Google Analytics. [Read More]( Featured BrandViews Articles [Why Facebook’s GraphQL Language Should Be on Your Radar]( by [Carey Wodehouse]( [5 Tips for Building a High-Performance Marketing Plan]( by [Nathan Isaacs]( [A Definitive Guide to Growth Hacking for Content Marketing]( by [Ivan Kreimer]( [Being Authentic and Empathetic in a Digital World]( by [Ryan Shelley]( [What is Excellent Customer Service?]( by [Andrew Gori]( Editor’s Picks [Benefits of Newsjacking – A Case Study Into 2500% More Traffic]( by [Mike Allton]( [F8: Facebook Wants to Read Your Mind – And More]( by [Denise Chan]( [5 Facts Every Business Should Know About Facebook Lead Ads]( by [Brooke B. Sellas]( [You Need to Work on Your Writing]( by [Matthew Grant]( [How to Create Change When You’re Not in Charge]( by [Chris Cancialosi]( If you haven't already, please join us on: [Twitter]( [Facebook]( [LinkedIn]( [Google+]( [Pinterest]( [StumbleUpon]( [SlideShare]( [Powered by AWeber]( © Business 2 Community, P.O. 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