Business 2 Community Newsletter - November 15, 2021

[Business 2 Community]( B2C Weekly Newsletter November 15, 2021 Issue Popular This Week [16 Reasons to Invest Your Time and Effort In Content Marketing]( by [Andrew Walker]( should you participate in Content Marketing? Because content powers the internet, it’s what your audience is looking for to answer their questions and social media and the search engines love new exciting content. Publishing regular content can have a positive effect on the number of web pages indexed and increase the number of inbound links to your site, both of which will help drive you further up the search rankings. [Read More]( [What Is Influencer Marketing? How Can It Work For Your Brand?]( by [Dinesh Agarwal]( you’ve even spent 10 minutes on Instagram or Twitter, you might have come across some form of influencer marketing. Since people avoid ads and annoying pop-ups on their screens every now and then, brands have to find more natural ways to attract people’s attention – and influencer marketing can provide just that. [Read More]( [Importance of Content Marketing for Small Businesses]( by [Debra Murphy]( importance of content marketing to your small business marketing strategy cannot be understated. Content marketing in conjunction with SEO is a powerful marketing strategy. It can help small businesses become highly visible to their target audience. By writing, publishing, and distributing content regularly, you build credibility, authority and trust before trying to sell anything to the target audience. [Read More]( [What is User Intent? Understanding User Intent for CRO and SEO]( by [Garry Grant]( too often, SEO seems to focus on the numbers and metrics. While these things are essential in helping us gauge our success with a strategy, they are not the only things that matter. Focusing on user intent sets both SEO and CRO off for a higher return on investment, just because they both have the end-user in mind. [Read More]( [Did Your Google Rankings Drop? Here’s Why]( by [Randy Soderman]( are many reasons why your website’s rankings could have dropped on Google. It’s one of the only things that is guaranteed to happen in an SEO strategy, and it will happen to every site at some point. Here are some of the most common reasons for it. [Read More]( Editor’s Picks [5 Tips to Help You Build Your Black Friday Marketing Plan ASAP]( by [Michelle Palacios]( [Is TikTok the New YouTube?]( by [Sahail Ashraf]( [How to Build Generational Inclusivity]( by [Susan Hunt]( [3 Things Gen-Z Employees Expect From Their Workplace]( by [Matt Thomas]( [The Good, Bad and Ugly of Ego in Leadership]( by [Nichole Kelly]( © Business 2 Community, P.O. Box 459, Malvern, PA 19355, USA [Twitter]( [Facebook]( [LinkedIn]( [Visit Us Online]( | [Become a B2C Contributor]( | [Webcast Library]( | [Research & White Papers]( [Powered by AWeber]( This message was sent to: {EMAIL} To change your subscription settings please use the links below. [Unsubscribe]( | [Change Subscriber Options](