Business 2 Community Newsletter - September 6, 2021

[Business 2 Community]( B2C Weekly Newsletter September 6, 2021 Issue Popular This Week [How to Build a B2B Marketing Funnel]( by [Jake Rupert]( strong digital marketing strategy and B2B marketing/sales funnel has the potential to ‘unleash’ the full success of demand generation initiatives for B2B marketers. For B2B businesses, you need to have a fully-integrated marketing funnel to attract new leads, nurture prospects and ultimately convert more prospects into paying customers. [Read More]( [How to Build a Content Marketing Team (with the Right Roles)]( by [Josh Ritchie]( good content marketing machine is a thing of beauty, each piece well-oiled and optimized for ultimate production. But like any machine, if a piece isn’t working the way it should be—or missing entirely—the whole machine will suffer. [Read More]( [Strategies to Get the Most Out Of Your PPC Campaign]( by [Dave Sutton]( well known that pay-per-click (PPC) campaigns are one of the best ways to rank high on search engine results pages (SERPs). Furthermore, PPC campaigns are highly effective for targeting and converting ready-to-buy customers, since you are engaging them at a “moment of truth” when they are clearly demonstrating purchase intent. But, here’s the catch: PPC ads aren’t free and it’s very easy to make mistakes. [Read More]( [1 Social Media Platform to Quit]( by [Bridget Brown]( I hate social media? No. Do I think small businesses need social media? Also no. That’s a wild perspective for a small business marketing specialist. It also seems hypocritical, because I use social media, and the vast majority of my clients use social media. The question though, is whether they need social media. Need is very different than want or use. [Read More]( [How to Be Clear and Compelling When You Make an Important Presentation]( by [Liz Kislik]( a management consultant and executive coach, I’m often present when crucial presentations are being made to boards, senior leadership, and top customers. Although many presenters have good technical chops, know their stuff, and care a lot, their presentations often confuse rather than persuade their audience. [Read More]( Editor’s Picks [The Single Most Important Rule In Rebranding – This Is Not the Time to Make Little Plans!]( by [Jim Heininger]( [Imposter Syndrome: 7 Signs You Have It… and 5 Tips to Fix It]( by [Karl Sakas]( [10 Exciting Nonprofit Ideas That Are In-Need Right Now]( by [Alaina Brandenburger]( [4 Smart Ways to Turbo-Charge Your Marketing Strategy]( by [Syed Balkhi]( [The 4 Types of People You’ll Need to Turn Thought Leadership Dreams into Reality]( by [Amy Rosenberg]( © Business 2 Community, P.O. Box 459, Malvern, PA 19355, USA [Twitter]( [Facebook]( [LinkedIn]( [Visit Us Online]( | [Become a B2C Contributor]( | [Webcast Library]( | [Research & White Papers]( [Powered by AWeber]( This message was sent to: {EMAIL} To change your subscription settings please use the links below. [Unsubscribe]( | [Change Subscriber Options](