Business 2 Community Newsletter - August 23, 2021

[Business 2 Community]( B2C Weekly Newsletter August 23, 2021 Issue Popular This Week [TikTok vs. Instagram Reels: What’s the Difference?]( by [Kamaria Campbell]( Reels allow users to create up to 60-second video clips that can be set to audio and music. You can also apply filters and effects. Reels can be shared to Stories, the Explore feed, news feed, and the new Reels tab on a user’s profile. [Read More]( [Employee Advocacy: Empowering Your Teams on Social Media]( by [Tom Whatley]( looking to expand their reach online should consider setting up an employee advocacy program. Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. [Read More]( [5 Amazing Hacks to Take Instagram Influencer Marketing to the Next Level]( by [Rafaella Aguiar]( your brand use Instagram influencer marketing? If not, now is the time to jump on top of this trend. Working with influencers is a great way to expose your brand to a whole new audience. And influencer marketing is only becoming more popular — the industry is growing by leaps and bounds. [Read More]( [Why Are Values Key to a Conscious Business?]( by [Lucy Spencer]( have become a focal point for forward-thinking companies. They feature on their websites, in their annual reviews, as well as being incorporated into their processes and practices. So why are values so important? [Read More]( [15 Ways to Lower Your Cost Per Click in Google & Facebook Ads]( by [Susie Marino]( the whirlwind of changes to the marketing ecosystem this past year, many of us have had to revisit what’s realistic in terms of our advertising ROI. And while there are many PPC metrics that impact ROI, today I want to zoom in on cost per click (CPC). [Read More]( Editor’s Picks [5 Year-End Productivity Goals Every Company Can Embrace]( by [Isaac Kohen]( [A Leadership Faction Suddenly Rejects the Strategic Direction. Now What?]( by [Liz Kislik]( [Curb Chronic Complainers]( by [Amy Drader]( [How to Turn Your Media Spokesperson Into a Superstar]( by [Justin Wong]( [5 Areas of Language to Examine When Editing Your Content Marketing]( by [Heather Cooper]( © Business 2 Community, P.O. Box 459, Malvern, PA 19355, USA [Twitter]( [Facebook]( [LinkedIn]( [Visit Us Online]( | [Become a B2C Contributor]( | [Webcast Library]( | [Research & White Papers]( [Powered by AWeber]( This message was sent to: {EMAIL} To change your subscription settings please use the links below. [Unsubscribe]( | [Change Subscriber Options](