Business 2 Community Newsletter - March 15, 2021

[Business 2 Community]( The B2C Newsletter — March 15, 2021 Issue Popular This Week [How Business Owners Thrive in Uncertain Times Using The 80% Plan]( by [Melanie Benson]( matter how good an entrepreneur is at planning out their growth steps, sometimes life throws a curveball. A family illness or death can derail an owner’s focus for months. An unexpected economic downturn such as the 2009 credit debacle can change people’s buying patterns overnight. A launch that was planned meticulously fails, and with that failure a significant financial windfall goes up in smoke. Or, as we saw in 2020, a global pandemic can put the entire world into a tailspin, shutting down in-person experiences and multiple industries for over a year. [Read More]( [6 Ways to Customize Your Facebook Dynamic Product Ads for Maximum Performance]( by [Michelle Morgan]( campaigns are a great way to leverage a product feed to create ads on Facebook and Instagram. Once your integration is finished, it’s pretty easy to get campaigns up and running and start making sales. [Read More]( [Cloud Elasticity Was the Goal. Are You Achieving It?]( by [Katy Stalcup]( are three advantages of using public cloud: cloud elasticity, agility, and cost reduction. However – most public cloud users are not (yet!) achieving all three of these. While you may be aware if your costs are out of control, what you may not consider is how directly that’s tied to a misuse of the idea of “elasticity.” [Read More]( [8 Tips for Managing Your Social Ads in HubSpot]( by [Corie Stark]( you know experts predict social media ad spend will skyrocket to $105 billion by the end of 2021? That’s a 68% increase in just three years! [Read More]( [How (+ When & Why) to Update Your Google Business Listing]( by [Kristen McCormick]( Google business listing (known by Google as your Business Profile) is a free listing you can create to help get your business found in more local searches, rank higher than your competitors, and get chosen by more customers. However, it’s not just a set it and forget it listing. If you want to stay at the top of results, you need to optimize and maintain your listing, just as you would with your website. [Read More]( Editor’s Picks [How to Set Yourself Up for a Successful Branding Project]( by [Sarah Rosenquist]( [4 Key Design Elements of Corporate Branding]( by [Christa Tuttle]( [Google Says Duplicate Content is NOT Penalizing Your Search Ranking]( by [Noa Eshed]( [The Importance of the Customer Experience in Today’s New Normal]( by [Larisa Bedgood]( [How to Generate Leads Through Social Media]( by [Pallavi Tyagi]( © Business 2 Community, P.O. Box 459, Malvern, PA 19355, USA [Twitter]( [Facebook]( [LinkedIn]( [Visit Us Online]( | [Explore Our Webcasts]( | [Browse Our White Papers]( [Powered by AWeber]( This message was sent to: {EMAIL} To change your subscription settings please use the links below. [Unsubscribe]( | [Change Subscriber Options](