Business 2 Community Newsletter - November 16, 2020

[Business 2 Community]( The B2C Newsletter — November 16, 2020 Issue Popular This Week [5 Branding Tips for 2021]( by [Debbie Laskey]( 2021 quickly approaching, it’s time to re-evaluate your brand positioning. Does your brand attract the right customers? Does your brand communicate with your customers using the best social platforms? And finally, does your brand stand out among the competition? As you finalize your 2021 marketing plan, don’t forget to dedicate key resources to branding. Here are five tips. [Read More]( [3 Important Reasons to Optimize Your Website for Voice Search Today]( by [Chris Christoff]( way people are looking up information online is changing. What was earlier done by typing questions in Google is now done through voice search. With the massive success of voice search technology, people can now get any information accurately, even without typing the question. This can be about the weather, finding directions, or any other query they are searching for. [Read More]( [3 Key Differences Between Bing SEO and Google SEO]( by [Amanda Marra]( the last few years, Bing has continued gaining traction, comfortably holding the second position of the search engine market, behind its leader, Google. Ensuring your website is optimized is the safest way to ensure your site can be found by your users, no matter what search engine they’re using. [Read More]( [5 Culprits that Destroy Agility – and How to Overcome Them]( by [Engelina Jaspers]( of the key lessons of 2020 is the need for companies, and individuals, to become more resilient. Many organizations think they are resilient, but they are not. Research by McKinsey found that less than 10 percent of publicly traded companies pre-COVID were resilient. [Read More]( [How Does AI Impact Email Marketing and Programmatic Email Advertising?]( by [Ioana Dulcu]( the past few years, one trend stands above the rest in the world of marketing and advertising: artificial intelligence (AI). Learn why this leading-edge tool can give your company a leg up on your competition in email marketing and programmatic email advertising. [Read More]( Editor’s Picks [Why You Should Add Introverts to Your Team]( by [Grace Cole]( [Why PIM is Essential for Your Thanksgiving and Black Friday Marketing Strategy]( by [Shashin Shah]( [The Age-Old Question: Do You Need to Be Active on Social Media to Be Successful in Social Media?]( by [Arik Hanson]( [CRM: What Your Small Business Needs to Know About Customer Relationship Management]( by [Mary Lister]( [Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend]( by [Christine Alemany]( © Business 2 Community, P.O. Box 459, Malvern, PA 19355, USA [Twitter]( [Facebook]( [LinkedIn]( [Visit Us Online]( | [Explore Our Webcasts]( | [Browse Our White Papers]( [Powered by AWeber]( This message was sent to: {EMAIL} To change your subscription settings please use the links below. [Unsubscribe]( | [Change Subscriber Options](