Business 2 Community Newsletter - November 18, 2019

[Business 2 Community]( The B2C Newsletter — November 18, 2019 Issue Upcoming Webcasts NOV 27 [Why Podcasting is the Ultimate ABM Strategy November 27 – 2pm ET Register Now]( Popular This Week [State of Digital Marketing – Priorities, Challenges, Trends and More]( by [Larisa Bedgood]( today’s connected, always-on world, over 4.33 billion people are now active internet users, which is about 56% of the global population. And this number only continues to grow. Interacting with friends, family, and brands through social, mobile, and digital channels is very much the norm. [Read More]( [The Dos and Don’ts of Social Media Marketing]( by [Ashley Hill]( social media for marketing purposes is a trend that isn’t going away anytime soon. In fact, year after year, global social ad spending is increasing: From 2014 to 2016, spending for social media marketing nearly doubled: from $16 billion in 2014 to $31 billion in 2016. [Read More]( [Towards a New Profile for the CISO]( by [JC Gaillard]( role of the CISO is changing. If that was ever the case, it can no longer be seen JUST as a technical role. In some industries, it is being challenged by the world-wide tightening of regulations around privacy and the emergence of DPOs and other related roles. [Read More]( [How to Influence Your Personal Brand on Social Media Before Someone Else Does]( by [Albert Costill]( if you’re searching for a job, seeking a promotion, or growing your business, building a personal brand can help you achieve these goals. More importantly, having your personal brand makes a great first impression and prevents others from tarnishing your good name. With that in mind, let’s dive deeper into the benefits of having your personal brand on social media and how you’ll be able to effectively create one. [Read More]( [5 Habits of Successful Content Creators]( by [Chintan Zalani]( me guess: You love creating content. You’re creatively fulfilled to share your thoughts and feelings with netizens. And you like how your audience showers love and appreciation for you. Here are a couple of disturbing stats though: Even if you get a million views a month on YouTube, you might still not be able to make rent. If you make a few hundred dollars a month through your blog, then you’re already an outlier. [Read More]( Featured BrandViews Articles [Using Data to Amplify the Voice of Customer]( by [Jesse Martin]( [Why Pillar Pages are a B2B Tech Marketer’s Best Asset (if Done Right)]( by [Rhonda Bavaro]( [The 5 Emails You Should Send This Cyber Monday to Skyrocket Sales]( by [Jill Fanslau]( [3 Ways to Solve Modern Business Problems Faster and Better]( by [Brendo Do]( [How to Increase Seller Effectiveness and Improve Buyer Engagement]( by [Marissa Gbenro]( [$]( [Promote Your Content with B2C BrandViews]( Editor’s Picks [A Guide to Creating a Great Influencer Marketing Strategy]( by [Tiffany Fowell]( [Updating Evergreen Content for Users Swirling in the Sales Funnel]( by [Michael Flaherty]( [9 Things You Need for a Successful Marketing Strategy in 2020]( by [Emily Sidley]( [The Generation Gap: Managing and Setting Expectations with Young Employees]( by [Jeanne Hardy]( [How to Overcome Leadership Burnout: Tips from Survivors]( by [Paul Keijzer]( © Business 2 Community, P.O. Box 459, Malvern, PA 19355, USA [Twitter]( [Facebook]( [LinkedIn]( [Visit Us Online]( | [Explore Our Webcasts]( | [Browse Our White Papers]( [Powered by AWeber]( This message was sent to: {EMAIL} To change your subscription settings please use the links below. [Unsubscribe]( | [Change Subscriber Options](