Business 2 Community Newsletter - September 9, 2019

[Business 2 Community]( Business 2 Community Newsletter September 9, 2019 Issue Upcoming Webcasts SEP 17 [10X Growth & Relationships with Community Building September 17 – 2pm ET Register Now]( Popular This Week [Facebook’s Pushing Groups, But How Can Brands Really Use Them?]( by [Arik Hanson]( big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral.” [Read More]( [419 Million Facebook Account IDs and Phone Numbers Exposed]( by [John Burcham]( Wednesday, September 4th, 2019, security researchers discovered an unprotected server containing over 419 million records of Facebook users. The server was not password protected, giving anyone access to the database consisting of millions of Facebook users’ unique Facebook ID and connected phone numbers. Some records included the user’s name, gender, and location. [Read More]( [Are Hashtags Still Relevant?]( by [Sahail Ashraf]( you’ve had anything at all to do with social media management over the last decade, you’ll be familiar with the humble hashtag. It’s ubiquitous, and it has an amazing impact, still, on social media. You’d be forgiven for thinking that it might have lost a little of its power though, especially as we head into an era of transparency and more ‘quality control’ from brands like Facebook. With people more wary of their own data and of spam in general, it could well be the case that the hashtag has reached its natural end. Or maybe not. [Read More]( [Chatbots: Beyond the Hype, Now What?]( by [Linsey Jepma]( time when we start with chatbots ‘because it can’ is over. Instead, we look at data-driven chatbots that will really add something to our business processes. Chatbots will become a stable factor in our developments and with this we will confidently enter the fourth industrial revolution with artificial intelligence, robotization, Internet of Things, Cloud Computing and 3D printing. Or not…..? How has this hype developed in recent years? And how should we continue from here? [Read More]( [Why LinkedIn Isn’t the End-All-Be-All Source for Recruiting]( by [Steve Lowisz]( used to be that the response rate from candidates on LinkedIn was 60 to 70 percent. Now it’s below 10 percent! What happened? Well, for one thing, it doesn’t help that we’re all fishing in the same pond. According to many reports, 94 percent of recruiters are on LinkedIn, but I would wager the number is more like 99 percent. [Read More]( Featured BrandViews Articles [Dealing With Difficult Customers: 5 Key Steps to Create a Positive Outcome]( by [Andrew Foot]( [Social Media Attribution: How to Get Started]( by [Heather-Mae Pusztai]( [The Essentials of Inbound Marketing for Startups]( by [Rhonda Bavaro]( [5 Strategies to Drive Sales Productivity]( by [Dan Burtan]( [Understanding the Customer Service Expectations of B2B Customers]( by [Matthew Brown]( [?]( [Learn more about B2C BrandViews]( Editor’s Picks [Lights, Camera, Action: Video for Demand Generation]( by [Katy Kendeall]( [Which is Better for Your Press Strategy: Media Pitch or Release?]( by [Emily Sidley]( [Budget Leaks: Common Content Marketing Problem Spots and How to Solve Them Quickly]( by [Jessica Mehring]( [The Power of Energy Management in the Workplace]( by [Bobi Seredich]( [How Can Organizations Use Information About Introversion And Extroversion?]( by [Hutch Morzaria]( © Business 2 Community, P.O. Box 459, Malvern, PA 19355, USA [Twitter]( [Facebook]( [LinkedIn]( [Visit Us Online]( | [Explore Our Webcasts]( | [Browse Our White Papers]( [Powered by AWeber]( This message was sent to: {EMAIL} To change your subscription settings please use the links below. [Unsubscribe]( | [Change Subscriber Options](