Business 2 Community Newsletter - March 4, 2019

[Business 2 Community]( Business 2 Community Newsletter March 4, 2019 Issue Upcoming Webcasts MAR 07 [Finding the Winning Formula for Your Growing Brand March 7 – 2pm ET Register Now]( MAR 13 [How to Activate High-Value Customers Leveraging Natural Language Processing and Machine Learning March 13 – 2pm ET Register Now]( MAR 19 [Why You Are Leaving Money On The Table If You Don’t Have Live Chat March 19 – 2pm ET Register Now]( MAR 26 [Winning Lifecycle Marketing Strategies for 2019 March 26 – 2pm ET Register Now]( Popular This Week [21 Social Media Manager Interview Questions]( by [Sue Reynolds]( I started managing social media for business a decade or so ago the landscape was very different. Then, businesses weren’t sure if social media was just a fad or a serious tool to be managed by professionals. Companies that were using social media were often relegating the task to their intern or adding it to an employee’s workload as an extra duty. [Read More]( [4 Rules to Create a Strong Local Branding Strategy]( by [Rolando Herrera]( you have a great business idea and product, having a successful strategy to bring in local customers is key. Local branding gives you an opportunity to form a bond with a local audience and drive sales to new heights. To successfully brand yourself, it’s important to not only understand the market you are in but also to actively engage customers and other local businesses. [Read More]( [How to Optimize Your Blog for Content Distribution]( by [Katy French]( it comes to content distribution, there are a few rookie mistakes brands make over and over. Some are unintentional. Some are simple oversights. But one of the most common mistakes we see is one of the easiest to remedy: optimizing your blog. [Read More]( [Are Promotions and Coupons Really Worth it?]( by [Nicole Blanckenberg]( promotions and coupons worth it? You may be screaming at your phone as you read this, “Of course! Duh!” However, if not done correctly or if they are not in line with your specific brand, they can actually do more harm to your eCommerce traffic than good. [Read More]( [How to Leverage the Changing PR Landscape in Your Brand Marketing]( by [Linda Landers]( in the day, public relations consisted primarily of press releases, articles in the daily newspaper and magazines, TV and radio spots, and a quarter-page section in the Sunday paper. But today it’s a different world. Technology has given brands the ability to connect with potential customers in much broader ways than ever before and develop a much more integrated approach through various communications channels. [Read More]( Featured BrandViews Articles [The 3 Best Copywriting Formulas for Email Marketing]( by [Kaleigh Moore]( [Creating Your Own Images: Canva vs. Picmonkey vs. Other Options]( by [Kait Westbrook]( [How Clickbait Can Hurt Your Brand]( by [Ryan Shelley]( [UX And Its Impact On Customer Experience]( by [Marta Hlova]( [Why Successful Buyer Engagement Needs Sales Enablement]( by [Marissa Gbenro]( ? [Learn more about B2C BrandViews]( Editor’s Picks [It’s an Online to Offline World – Brands and Businesses Need to Catch Up]( by [Bernadette Coleman]( [Facebook is Testing Search Ads]( by [James Faulkner]( [Just Imagine How We’ll Market to Today’s Tweens When They’re 20-Somethings]( by [Arik Hanson]( [PR Metrics: How to Prove the Real Value of PR]( by [Wendy Marx]( [How Much Does Your Workspace Affect Your Productivity?]( by [John Rampton]( © Business 2 Community, P.O. Box 459, Malvern, PA 19355, USA [Twitter]( [Facebook]( [LinkedIn]( [Visit Us Online]( | [Explore Our Webcasts]( | [Browse Our White Papers]( [Powered by AWeber]( This message was sent to: {EMAIL} To change your subscription settings please use the links below. [Unsubscribe]( | [Change Subscriber Options](