Business 2 Community Newsletter - December 10, 2018

[Business 2 Community]( Business 2 Community Newsletter December 10, 2018 Issue Upcoming Webcasts DEC 18 [Optimizing Customer Engagement with User Intent December 18 – 2pm ET Register Now]( JAN 16 [The Latest in Growth Hacking: Link Retargeting January 16 – 2pm ET Register Now]( Featured White Papers [icon image] [The Inbound Marketing Roadmap: 7 Steps to Inbound Success]( [icon image] [An Enterprise Guide to 21st Century Customer Engagement]( [icon image] [9 Emails Every Marketer Should be Sending]( Popular This Week [22 Social Media Tips From The Pros To Skyrocket Your 2019 ROI]( by [Lizzie Davey]( the phrase “social media tips” and you instantly get inundated with things you should and shouldn’t be doing across your platforms. But how do you know which advice to listen to? [Read More]( [Digital Transformation as a Catalyst for Brand Marketing]( by [Lisa Croft]( most businesses and organizations, the need to streamline business activities provides the impetus for digital transformation. Sometimes it starts with making sure the customer’s experience is exceptional, and sometimes it begins with ensuring that all internal processes and business activities are efficient and effective. Though the short-term goals may be to improve employee or customer experience, the long-term goals associated with digital transformation are almost always financial in nature. And that makes sense: provide exceptional service and maintain efficient internal processes and, over time, you will improve your bottom line. [Read More]( [5 Ridiculously Useful Non-Monetary Reward Examples that Improve Employee Engagement]( by [Brad Smith]( isn’t everything. No, really. It can be tough for employers to hire and retain employees in today’s shifting marketplace, which is why many employers opt for spending top dollar to hire top talent. But money isn’t the only thing that employees want. While financial motivation can attract certain talent to your organization, it can’t always keep it. In fact, non-monetary compensation is often a better way to attract employees and keep them satisfied in the long run. [Read More]( [Are You Paying for Traffic You Might Get for Free?]( by [Zach Heller]( a consumer, free is the best price. As a marketer, free traffic is the best kind of traffic. We spend millions of dollars to get people to come to our website with the hopes that some of them will turn into paying customers. But often, the people that get to our website via other channels (free channels, for the most part) are “higher quality” leads. [Read More]( [5 Tips to Optimize Your Images for the Web]( by [Brandon Shields]( picture can speak 1,000 words. Images are more important than ever in conveying your message. However, images improperly exported can look low quality, cause your site to load slowly and lose engagement from users. Here are some tips you can use to make sure every graphic is beautiful and crisp. [Read More]( Featured BrandViews Articles [Aligning Sales and Marketing: How a Sales Engagement Platform Helps]( by [Rotem Maman]( [Behind the Scenes: How a Freelance Analyst Helps Growing Businesses]( by [Carey Wodehouse]( [How AI is Changing the Customer Service Industry]( by [Matthew Brown]( [How to Incentivize Channel Partners to Take Advantage of Your Online Training]( by [Ariela Mager]( [A Marketer’s Guide to Decoding Social Media Algorithms in 2019]( by [Brian Peters]( Editor’s Picks [4 Points to Compile an Effective Digital Marketing Strategy]( by [Paul O’Brien]( [Marketing Communications Channel Strategy]( by [Debra Murphy]( [Why You Need a Content Marketing Calendar]( by [Elizabeth Kiken]( [Reclaiming Your “Lost Time”—and Boosting Your Productivity]( by [Rick Goodman]( [Improve Your Business by Building an Inclusive and Diverse Workforce]( by [Jeremy York]( © Business 2 Community, P.O. Box 459, Malvern, PA 19355, USA [Twitter]( [Facebook]( [LinkedIn]( [Visit Us Online]( | [Explore Our Webcasts]( | [Browse Our White Papers]( [Powered by AWeber]( This message was sent to: {EMAIL} To change your subscription settings please use the links below. [Unsubscribe]( | [Change Subscriber Options](