Business 2 Community Newsletter - October 15, 2018

[Business 2 Community]( Business 2 Community Newsletter October 15, 2018 Issue Upcoming Webcasts OCT 17 [How to Solve Your Marketing Data Nightmare October 17 – 2pm ET Register Now]( OCT 30 [What is Post-Click Optimization & Why is it Critical for Marketers? October 30 – 2pm ET Register Now]( Featured White Papers [icon image] [9 Emails Every Marketer Should be Sending]( [icon image] [How to Conquer Social Media: A Guide for Small Businesses]( [icon image] [Effective Reporting for Support Managers]( Sponsored Research: [icon image] [How to Improve a Lead Generation Campaign with Marketing Automation]( [icon image] [The Definitive Guide To Gated Offers]( [icon image] [The Secret Weapon To Higher Conversion Rates]( Popular This Week [4 Ways to Ensure Effective Web Development]( by [Rebecca Davies]( it comes to building a new website, many businesses choose to focus predominantly on the design aspect of the project when approaching agencies to carry out the work. Whilst design is a vital part to any web development project, there are a vast number of things to be considered that will give your website the best possible chance of attracting the ideal audience once it goes live. [Read More]( [10 Ways to Improve Your Social Media Influence]( by [Susan Gilbert]( a lot you can do to deliberately improve your social media influence online. After all, social media has become the main standard by which we communicate and share information – but it is also a powerful branding tool. If you can persuade others, your visibility and authority scale will rise accordingly. [Read More]( [Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How]( by [Derek Gleason]( 2009, Netflix offered $1 million to anyone who could improve the quality of its recommendation engine by 10%. It took two years, but a team finally won. Netflix paid the bounty—then ignored the code. As it turned out, the enhanced algorithms “did not seem to justify the engineering effort needed to bring them into a production environment.” [Read More]( [7 Easy Ways to Make Your Rebrand Less Stressful For Your Team]( by [Katy French]( you’re ready to rebrand? Get ready. These projects are a massive undertaking, and it takes a fully committed team to do it well. If you don’t have much experience, there are plenty of stumbling blocks that can derail your plans. [Read More]( [The Latest B2B Content Marketing Trends, Statistics and Insights for 2019]( by [Tim Asimos]( Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2019 Benchmarks, Budgets, and Trends—North America research. The ninth annual report is packed with findings collected from B2B marketers representing a full range of industries, functional areas and company sizes. [Read More]( Featured BrandViews Articles [Social Media Promotion vs. SEO Best Practices]( by [Beth Walker]( [Cold Email Tactics That Will Get Your Content on the Right Publications]( by [Eric Siu]( [6 Opportunities to Collect Segmentation Data for Your Emails]( by [Kalyn New]( [Tips to Set Your Video Strategy Up For Success]( by [Carey Wodehouse]( [Millennial Makeover: How Financial Companies Are Reinventing Themselves to Attract a New Generation of Top Talent]( by [Alessandra Fagone]( Editor’s Picks [How to Run Exceptional Facebook Lead Generation Ads]( by [Ana Gotter]( [Understanding Public Relations Metrics & Measurement Tools]( by [Belle Zhang]( [Trend: Shift to “Dark Social” Will Impact Your Marketing Plans in 2019]( by [Arik Hanson]( [How to Hire for Culture Fit]( by [Sandra Hess]( [How to Retain and Engage Your B Players]( by [Liz Kislik]( © Business 2 Community, P.O. Box 459, Malvern, PA 19355, USA [Twitter]( [Facebook]( [LinkedIn]( [Visit Us Online]( | [Explore Our Webcasts]( | [Browse Our White Papers]( [Powered by AWeber]( This message was sent to: {EMAIL} To change your subscription settings please use the links below. [Unsubscribe]( | [Change Subscriber Options](