AdExchanger News for July 26, 2017

Today's Must Read - Charter Invests In TV Analytics Upstart 605 To Up The Ante On Audience Data Sponsor Message [Index Exchange is Building the Future of Automated Advertising]( [See how:]( [( [AdExchanger | Optimizing the News] Today from AdExchanger Wednesday, July 26 Join Us [PROGRAMMATIC I/O New York, October 25-26]( - Session Spotlight, Day 1: The Creative: Enabling Effective Dynamic Messaging – Josh Sutton of Publicis.Sapient and a client partner present a case study from a recent example of how dynamic messaging enabled by AI can be at the core of a successful campaign. --------------------------------------------------------------- Today's Must Read [Charter Invests In TV Analytics Upstart 605 To Up The Ante On Audience Data]( Charter has struck a strategic data partnership with 605 to provide access to TV viewing data in aggregate across 26 million homes in 100 DMAs, including the former Time Warner Cable footprint. [More](. [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Data-Driven Thinking...Marketing-Mix Modeling: Leaping Over The Walled Gardens’ Gates]( Both Facebook and Google stand to benefit when they help brands understand how their ads are driving all customer activity – not just digital engagement. [More](. [Outbrain Acquires Native DSP Zemanta]( The deal will bring together Outbrain’s scaled native supply with Zemanta’s demand, laying the groundwork for Outbrain to position itself as a leader in the still-nascent programmatic native ecosystem. [More](. [IPG Attributes Negative Q2 And H1 To CPG Spending Cuts]( Growth at Mediabrands and McCann Worldgroup were "offset by an unusually soft tech and telecom sector along with slow growth in financial services and significant cuts in packaged goods," said IPG CEO Michael Roth. [More](. [Why Sponsored Content Is Monster’s Top Channel For Millennial Job-Seekers]( When he joined, VP Brian Costello had implemented a reorganization that brought the media team and broader marketing and content teams into closer communication – one reason he thinks Monster was able to seamlessly set up a native campaign with a test-driven approach. [More](. [Sabio Mobile Tool Aims To Help Identify Premium In-App Supply]( To develop its segments, Sabio analyzes mobile behavior to identify which apps users have downloaded on their devices, cross-referenced with their geolocation preferences, location history and third-party demographic data from Oracle and use data from comScore. [More](. [Alphabet Running At Full Steam Despite Heavy EU Fine]( It’s a heavy enough fine for even Alphabet to feel, but hardly dampens Google’s roaring engine. The company’s search, ad network and YouTube ad revenues were up $2.5 billion from the previous year, and headcount grew almost 15% to more than 75,000 employees. [More](. News Round Up Following The Eyeballs Nielsen will count viewership on YouTube’s and Hulu’s skinny bundles as part of its official TV ratings, reports Alex Bruell for The Wall Street Journal. Nielsen will measure Hulu and YouTube programs on its C3 and C7 metrics, which assess viewing within three to seven days of airing, across desktop and mobile. Hulu and YouTube join Sling TV, Playstation Vue and CBS All Access as OTT providers measured by Nielsen, but “this is the first time we see major digital distribution platforms like Hulu and YouTube coming into the TV ratings,” said Megan Clarken, president of product leadership at Nielsen. Nielsen will only measure the ads on Hulu and YouTube that also air on live TV. [More](. Get Outta The House Out-of-home (OOH) advertising is definitely going from a deeply siloed marketing channel and becoming part of the greater digital ecosystem. TouchTunes Media, which operates a network of screens, games and digital jukeboxes in bars and venues, [inked a deal]( with DOmedia and Rubicon Project for programmatic access. Clear Channel, which integrated some of its digital signage with Rubicon’s OOH marketplace late last year, announced a [collaboration with Cuebiq]( to add mobile analytics and attribution for advertisers using its advanced advertising suite. Vistar Media, a startup OOH media firm, will now support the VAST video ad format. “This allows media owners to accept the standard digital creative format from the online world, opening new sources of demand,” reads [the release](. Taking Measurements Measurement companies are staying hydrated in the ongoing ad tech funding drought. In addition to Oracle’s $850 million purchase of Moat [[AdExchanger coverage](], analytics company SimilarWeb received $47 million in funding and companies like Alphonso TV, Conversion Logic and Open Up have also racked up funding this year, reports Ross Benes for Digiday. And DoubleVerify is actively exploring a sale [[AdExchanger coverage](]. Measurement firms are hot with investors right now because they promise to make sense of an industry riddled with complexities and discrepancies. “There are startups going after this space,” says tech angel investor Eric Franchi. “Some of the current products were built for a different era, so [measurement startups] are looking at a 20-year problem in a more modern way.” [More](. Skinny Viewership Can the skinny bundle – the code name for TV channels streamed over the internet – save the day for content owners? Maybe not, according to new data from independent research firm MoffettNathanson. Although streaming TV services have been billed as a way for traditional networks, plagued by declining ratings, to recoup cord cutters, many of these services are, “at best, break-even or money losers,” Craig Moffett told Bloomberg. Meanwhile, skinny bundles only account for about 60% of households who have dropped their pay TV service, while competition for subscriptions among Sling TV, YouTube, PlayStation Vue, Hulu and DirecTV Now is at an all-time high.[More.]( But Wait, There's More! [The Ad Tech Cookie That’s About To Crumble]( - Axios [Flash (RIP) And The Future Of Interactive Content]( - Adobe [Snopes, In Heated Battle With Ad Firm, Turns To Readers For Revenue]( - NYT [SimilarWeb Raises $47M In Growth Equity Funding]( - release [The Business Of Artificial Intelligence]( - Harvard Business Review [Gravy Analytics And Qualia Announce Data Processing Partnership]( - release [EU Ups Pressure On Facebook, Google And Twitter Over User Terms]( - Reuters [Musk And Zuckerberg Clash Over Future Of AI]( - BBC News [Swrve Launches Premium Analytics Service]( - release [Google Testing Auto-Play Video In Search Results]( - Search Engine Land [Videa Integrates With Strata On Programmatic Local TV]( - MediaPost [Synthesio Acquires Social Karma Audience Insights Tech]( - release [The Ad World Loves Promoting News Stories On Facebook]( - BuzzFeed [Hubspot Acquires Kemvi](- release You're Hired! [Hulu Appoints Google Veteran Kelly Campbell As CMO]( - The Hollywood Reporter [Gamut Names New Leaders For Client Strategy, Biz Dev And Sales]( - release [Media iQ Names Rebecca Mahony First CMO]( - release Jobs [Advertising Account Manager]( - San Francisco - Metadata [Senior Paid Search Manager]( - San Francisco - MightyHive [Programmatic Supply Innovation Lead]( - San Francisco - MightyHive [Senior Programmatic Account Manager]( - NYC - MightyHive [Programmatic Account Manager]( - NYC - MightyHive [Programmatic Account Manager]( - San Francisco - MightyHive [Manager, Media Technology Standards]( - NYC - Publicis Media PMX [Ad Operations and Programmatic Technology Manager]( - Boston - Connelly Partners [Account Manager, Programmatic Demand]( - San Mateo - AdsWizz [Ad Ops Developer]( - NYC - Arkadium [Customer Success Manager - Self Service]( - Boston - ownerIQ [Senior Analyst]( - NYC - A+E Networks [Director of Yield Management and Operations]( - NYC - Arkadium [VP of Ad Sales]( - NYC - Arkadium [Digital Marketing Specialist]( - Aliso Viejo - Carrington Mortgage Holdings [Senior Advertising Operations Specialist]( - Mills Valley, CA - Glassdoor [View All Jobs on AdExchanger’s Job Board >>]( Podcasts [AdExchanger Talks Episode 35:]( TripleLift's Eric Berry [AdExchanger Talks Episode 34:]( BMO's Dan Salmon [AdExchanger Talks Episode 33:]( Business Insider's Jana Meron [AdExchanger Talks Episode 32:]( Mediaocean's Bill Wise [AdExchanger Talks Episode 31:]( GroupM's Kieley Taylor [AdExchanger Talks Episode 30:]( Spotify's Les Hollander [AdExchanger Talks Episode 29:]( AdRoll's Aaron Bell [AdExchanger Talks Episode 28:]( Rubicon Project's Michael Barrett [AdExchanger Talks Episode 27:]( Vox's Ryan Pauley [AdExchanger Talks Episode 26:]( NBCU's Denise Colella [AdExchanger Talks Episode 25:]( Washington Post's Jarrod Dicker [AdExchanger Talks Episode 24:]( Bloomberg's Keith Grossman [AdExchanger Talks Episode 23:]( DataXu's Mike Baker [AdExchanger Talks Episode 22:]( VideoAmp's Ross McCray [AdExchanger Talks Episode 21:]( Merkle's John Lee [AdExchanger Talks Episode 20:]( Jounce Media's Chris Kane [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, NYC, October 25-26, 2017 [Industry Preview 2018](, NYC, January 17-18, 2018 [Share This Email]( | [Forward To A Friend]( [Facebook]( [Twitter]( [LinkedIn]( [Blog]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences](