AdExchanger News for June 5, 2017

Today's Must Read - How NPR Is Pushing The Podcast Industry Forward Sponsor Message [Viant® Advertising Cloud]( [Named Best Performance Marketing Technology]( [viantinc.com/awards]( [AdExchanger | Optimizing the News] Today from AdExchanger Monday, June 5 Join Us [PROGRAMMATIC I/O New York, October 25-26]( - Session Spotlight, Day 2: EA’s Programmatic Arts – Belinda J. Smith, director of global media activation, will present on the company’s pursuit of identity management and attribution. --------------------------------------------------------------- Today's Must Read [How NPR Is Pushing The Podcast Industry Forward]( Revenue from podcasts have doubled every year since 2015, and podcast sponsorships account for 30% of NPR’s overall sponsorship revenue, up 20% year over year. [More](. [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Data-Driven Thinking...Whitelisting Ads Vs. Scorched Earth: What's The Best Approach?]( While most ad blockers allow users to configure their browsers to whitelist individual websites, many consumers are not aware of this capability or take the time to do so. This is where the importance of a default whitelist becomes critical. [More](. [Zuckerberg Gets Real About Fake News At Facebook’s Annual Shareholders Meeting]( "They know that what they’re saying isn’t true. They’re just trying to come up with the most outrageous thing they can … [to] get you to click on it because it sounds crazy … and [then] they show you ads on the landing page," Mark Zuckerberg said, noting that Facebook is focusing on "disrupting the economics for these folks." [More](. [The Sell Sider...Long Game: Optimizing Yield Is a Two-Year Commitment]( Publishers should fight the impulse to employ clumsy, short-term tactics like the ones below that destroy the user experience and damage long-term trust. Focus on a two-year revenue strategy at a minimum – even if it means giving up a quarterly spike. [More](. [Comic...Full Transparency]( [Full Transparency]( Sponsor Message [Download the DMP Playbook]( [Tips, Tricks & Best Practices for DMP Success from Lotame]( [( News Round Up Pay Attention NBC News is rolling out two ad units developed in-house to better meet viewability standards. Mach is a custom display unit and Better is a unit that scrolls through images as the user moves down the page. Both surpass the IAB’s standard of one second in view. The idea is for NBC News to get people to engage on its site for longer periods through immersive ad units that give readers more information and leave more room for the main editorial content. “We were able to think about advertising at inception, rather than as an afterthought,” NBC VP of digital product Moritz Gimbel tells Digiday. “When we think of great user experience, it includes advertising.” [More at Digiday](. The Inside Edge As marketers consolidate their agency rosters, many are finding value in having partners work on-site. That’s what News UK, which publishes multiple newspapers, did with WPP. The holding company pulled 70 employees from across Chi & Partners, Wunderman and Mindshare to service the client on-site under a group called Pulse Creative. "An on-site agency is faster, more productive and we understand our clients better,” says Simon Martin, CEO of Oliver Group, which creates on-site agency teams for clients. “We typically save 30% against a traditional agency.” [More at Ad Age](. Wall-To-Wall AI Google raced to an early lead in AI research, and most think of US companies like Microsoft, Facebook and Amazon as filling out the top of the AI pyramid. “It’s easy to fall into the old stereotype – the copy-to-China stereotype, that China is so far behind and they’re just importing everything – but that’s out of date,” Adam Coates, the American researcher who runs Baidu’s AI lab, tells Wired. Tencent and Alibaba have also opened AI research labs and are now influential members of international working groups that define the young field. With Google and Silicon Valley tech boxed out of much of the Chinese cloud and internet economy, the machine learning going on behind “the Great Wall” could rival or surpass what happens behind any particular garden’s wall. [More at Wired](. Careful What You Optimize For Facebook’s news feed has long hinged on the assumption that engagement = consumer satisfaction. It’s a logical conclusion: Someone who likes, comments or shares one post will want to see more like it in the future. But “Facebook’s focus on optimizing for engagement is, in and of itself, harmful to its users,” argues Jon Evans at TechCrunch. What people will reliably pause to watch isn’t necessarily what they want to see over and over again (like car crashes along a road – or the shocking and violent news stories that end up swamping user timelines). [More](. But Wait, There's More! [Facebook Preps New Teen App, With A Nod To Parents]( - The Information (subscription) [Amazon’s Ad Business May Be Approaching A ‘Tipping Point’]( - Business Insider [LUMA State Of Digital Media 2017 Report]( - SlideShare [Kantar Millward Brown, Samba TV Partner On TV Ad Analytics]( - release [The Future (And Present) Of Programmatic TV]( - Marketing Land [Has Influencer Marketing Effectively Become Clickbait?]( - Ad Age [Infectious Media And Screen6 Partner For Cross-Device Programmatic]( - release [Crippling China Delivery Dispute Is All About The Data]( - WSJ [WPP’s Data Alliance Taps Crossix Healthcare And Analytics]( - release [Has Google Finally Proven Online Ads Cause Offline Purchases?]( - HBR [Let’s Say ... “Why Facebook Isn’t The Open Internet”]( - Daring Fireball You're Hired! [Pinterest Hires A New Product Chief From Microsoft]( - Recode Sponsor Message [State of the Media Industry 2017]( [The next big landmarks for digital video in 2017. Join our webinar!]( [( Jobs [Product Manager]( - NYC - LiveIntent [Programmatic Yield Specialist]( - NYC - Atlantic Media [VP Sales]( - NYC - Sublime Skinz [Head of Global Ad Operations]( - San Francisco - AdRoll [Digital Sales Account Executive]( - NYC - Jumpstart Auto Media [Sales Director]( - NYC - VertaMedia [Director, Strategic Partnerships]( - San Mateo - AdsWizz [Director of Publisher Development]( - NYC - Arkadium [Director of Brand Content & Partnerships]( - Burbank, CA - Warner Bros. Entertainment [Director, Programmatic Demand Partnerships]( - NYC - AdsWizz [View All Jobs on AdExchanger’s Job Board]( Podcasts [AdExchanger Talks Episode 29:]( AdRoll's Aaron Bell [AdExchanger Talks Episode 28:]( Rubicon Project's Michael Barrett [AdExchanger Talks Episode 27:]( Vox's Ryan Pauley [AdExchanger Talks Episode 26:]( NBCU's Denise Colella [AdExchanger Talks Episode 25:]( Washington Post's Jarrod Dicker [AdExchanger Talks Episode 24:]( Bloomberg's Keith Grossman [AdExchanger Talks Episode 23:]( DataXu's Mike Baker [AdExchanger Talks Episode 22:]( VideoAmp's Ross McCray [AdExchanger Talks Episode 21:]( Merkle's John Lee [AdExchanger Talks Episode 20:]( Jounce Media's Chris Kane [AdExchanger Talks Episode 19:]( Essence's Andrew Shebbeare [AdExchanger Talks Episode 18:]( The New York Time's Sebastian Tomich [AdExchanger Talks Episode 17:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 16:]( Forrester's Melissa Parrish [AdExchanger Talks Episode 15:]( Omnicom's Jonathan Nelson [AdExchanger Talks Episode 14:]( mParticle's Michael Katz [AdExchanger Talks Episode 13:]( Wunderman's Seth Solomons [AdExchanger Talks Episode 12:]( Sourcepoint's Ben Barokas [AdExchanger Talks Episode 11:]( Drawbridge's Kamakshi Sivaramakrishnan [AdExchanger Talks Episode 10:]( The Trade Desk's Jeff Green [AdExchanger Talks Episode 9:]( PubMatic's Kirk McDonald [AdExchanger Talks Episode 8:]( IPONWEB's Nate Woodman [AdExchanger Talks Episode 7:]( Cadreon's Erica Schmidt [AdExchanger Talks Episode 6:]( Integral Ad Science's Scott Knoll [AdExchanger Talks Episode 5:]( Annalect's Erin Matts [AdExchanger Talks Episode 4:]( MediaMath's Joe Zawadski [AdExchanger Talks Episode 3:]( Google Vet Brian Adams [AdExchanger Talks Episode 2:]( Nielsen's Lynda Clarizio [AdExchanger Talks Episode 1:]( GroupM's Brian Lesser Events [PROGRAMMATIC I/O](, NYC, October 25-26, 2017 [Industry Preview 2018](, NYC, January 17-18, 2018 [Share This Email]( | [Forward To A Friend]( [Facebook]( [Twitter]( [LinkedIn]( [Blog]( AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003 [Update your email preferences](