AdExchanger News for September 20, 2019

Today's Must Read - Though They Can Be A Pain Point, Marketers Should Embrace Data Clean Rooms [AdExchanger | Optimizing the News] Today from AdExchanger Friday, September 20 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 1, Programmatic Ops Talks - Learn how to understand all of Amazon’s obscure language so you can become a master of the platform with iProspect’s David Hutchinson. Event sponsored by MightyHive and Captify --------------------------------------------------------------- Today's Must Read [Though They Can Be A Pain Point, Marketers Should Embrace Data Clean Rooms]( Created based on trade-offs between walled gardens and regulators, IT and marketing organizations, data clean rooms are either half full or half empty, which is why they are not spreading fast. But they will get traction, and it’s important to embrace them now, despite some of the hurdles… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Podcast: Data Science Meets TV Advertising]( EDO is one of many companies trying to enable confidence in TV ads, but it’s a heavy lift. Through its detailed TV ad database, which can pinpoint when and where ad creatives run down to the second, the company can link TV ad placements to surges in branded search activity and other consumer intent signals… [More.]( [The Big Story: How The CCPA Will Affect Your Life]( This week, we discuss the nuances in the current CCPA draft where clarity is needed. For example, personal data is now no longer considered to be information that is “capable of being associated” with an individual or household – it is simply information that can be “reasonably associated.” What does that even mean? [More.]( [Is Facebook’s Attempt To Conquer The Living Room Too Little Too Late?]( Facebook launched the latest additions to its suite of Portal hardware products, including a streaming stick for TV sets complete with video chatting functionality, augmented reality gaming, Alexa voice control, access to Amazon Prime video and co-watching capabilities for Facebook Watch content… [More.]( [Facebook Bets On Interactive News Feed Advertising With Polls, Playables And AR]( All three offerings are expansions of existing capabilities. Advertisers have been able to add sticker polls to Instagram Stories ads since March. Facebook first launched playable ads in August 2018 to help game developers spur downloads, and it began beta testing augmented reality ads in July… [More.]( [The 5G Revolution Already Presents Unique Challenges For Marketing Measurement]( It’s often difficult to know how to respond to 5G hype and provide guidance internally so you’re not caught flat-footed. Many expect longer-term effects from 5G, but some will greet marketers sooner, including implications for location tracking, household-level measurement and the shift to over-the-top providers and connected TV.… [More.]( [Microsoft Infuses Audience Targeting Into Its Search Ads]( Microsoft is enabling two types of audience targeting to improve search ad performance, in order to bring its ad offering to parity with Google Ads. The new audience targeting features are powered by the Microsoft Graph, which compiles data from its consumer-facing products like Bing, Xbox, Outlook email and LinkedIn… [More.]( [Comprehensive Ad Management]( [Technology that’s reinventing how advertising works]( [( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Is This Innovid-ive? Video ad company Innovid bought Argentinean display company Herolens for $30 million, after raising $30 million in January. “Display is a bad business,” Innovid CEO Zvika Netter told The Wall Street Journal. Huh? Well, Innovid needs a display ad business to make it a well-rounded tech company in the sector, especially as marketers move to full-stack solutions as alternatives to Google and Amazon. Innovid could also use display data to inform some of its TV advertising. [Read more](. In other acquisition news, Nielsen [bought a minority stake]( in brand-safety firm OpenSlate. New In The News As ad-supported publishers seek to diversify revenue, they’re building out subscription lines and commerce networks. To pull that off, news companies “need to master the kind of growth-marketing chops that’s common at fast-growing direct-to-consumer brands that depended on customer acquisition, particularly through Facebook, Instagram and Google ads,” Digiday reports. It’s hard for cash-strapped news publishers to compete with tech companies or startup equity offers for top execs. “I think a few years ago everybody had to go to the agencies because that’s where the talent was,” said Marie Gallic, a director at the recruiting firm Grace Blue. “But now they’ve begun poaching from each other.” [More](. Flying On Automattic Automattic, parent company of the WordPress publishing platform, restocked its arsenal with a $300 million investment from Salesforce Ventures. Since last year, Automattic has been on a buying spree of ecommerce tech and fellow web-publishing platforms. Last month it bought Tumblr and the ecommerce tech startup ZBS CRM, popular with small merchants and WordPress publishers. It also acquired Atavist and Prospress, which operates the WooCommerce product suite. The investment puts Automattic’s valuation at more than $3 billion, Axios reports. [More](. But Wait, There’s More - [Reddit COO On How The Platform Is Doubling Ad Revenue]( - Ad Age - [Grocery Chains Pilot In-Store Digital Network From News America]( - MediaPost - [Teads Opens Platform So Publishers Can Sell Ads Themselves]( - release - [This Article Is Spying On You]( - NYT - [INN Nonprofit News Media Index 2019]( - release - [Five Privacy-Focused Mapping Examples]( - Street Fight Mag - [Criteo Expands Integration With LiveRamp’s IdentityLink]( - release - [Roku: The New Generation Of Cord Cutters]( - report - [AT&T Is Not Considering A Sale Of DirecTV, Sources Say]( - CNBC - [Facebook’s App Factory Aims For Teens With Two New Apps]( - The Information You’re Hired - [Reelgood Hires Mark Green To Lead Behavioral Data Division]( - release [Guide: Sports Signage Exchange]( [See how programmatic signage will change sports sponsorships.]( []( Podcasts [The Big Story Episode 60:]( The Great Ad Tech Reformation [The Big Story Episode 59:]( The Cookie Rumbles [The Big Story Episode 58:]( Cleanliness Is Next To Platform Data [The Big Story Episode 57:]( Targeting Targeted [The Big Story Episode 56:]( Sizing Up The Competition [The Big Story Episode 55:]( RTB, R Not TB? [The Big Story Episode 54:]( The Fire That Burns Brightest [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [The Big Story Episode 51:]( Here Comes A New Challenger [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 144:]( CEO Brendan Monaghan [AdExchanger Talks Episode 143:]( Executive Partner Babs Rangaiah [AdExchanger Talks Episode 142:]( CEO Charlie Gottdiener [AdExchanger Talks Episode 141:]( CEO David Moore [AdExchanger Talks Episode 140:]( Author David Kidder [AdExchanger Talks Episode 139:]( Investor Darren Glatt [AdExchanger Talks Episode 138:]( Nationwide's Jamie Byrum [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [AdExchanger Talks Episode 135:]( CIMM's Jane Clarke [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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